Paving the way to the new normal: Invest Ottawa announces its latest eNPS top scorers

May 25, 2023

Invest Ottawa (IO) is pleased to share the Winter 2022 eNPS results. The eNPS service is a semi-annual benchmarking exercise that offers a health check on company culture for high-growth tech companies in the ScaleUp program. Certain larger Invest Ottawa (IO) Accelerator companies that meet the 20+ employee threshold were also invited to participate in the last four rounds.  

The “new normal” is a buzz-term that organizations are trying to dissect, understand, and ultimately navigate. Building a culture and workplace atmosphere that allows employees to learn, grow and succeed is the ultimate way to ensure a company is proactive about building a positive and sustainable culture. 

While quite the riddle to solve, three Invest Ottawa client companies in the IO Accelerator and ScaleUp programs, are paving the way to solve this riddle as they deliberately and purposefully ensure a positive culture within their teams, in person and online.  

The eNPS is an adaptation of the Net Promoter Score (NPS), a widely adopted customer experience metric used to gauge satisfaction with your company’s service or product by measuring customer loyalty. The eNPS has a focus on the employee and garners quantitative feedback by measuring employee loyalty, satisfaction, and enthusiasm. Additionally, the eNPS benchmarking exercise allows companies to see how they stack up against other local Ottawa tech companies in the community.  

Membership management software company, Wicket, global file transfer service firm, MASV, and construction site smart testing technologies and AI solutions company Giatec are the top scorers for Winter 2022. Not only did these three fast growing tech companies score exceptionally, but they are also deemed some of the most exciting places to work in Ottawa. 

How is eNPS calculated? 

An eNPS ranges from -100 to 100. All participating employees complete a survey question that asks them to select a number from 0 – 10. Each entry is categorized based on the number the respondent chose.  

  • Detractors select between 0 – 6  
  • Passives select 7 or 8  
  • Promoters select 9 or 10  

A total score is calculated by subtracting the percentage of “detractors” from the percentage of “promoters.” According to HR Technologist, a good eNPS score can range from 10 – 30. A score of 50 is excellent.

Not only are our top three scoring companies soaring above the 50 excellent mark, but the average score this round was 57. A strong eNPS score also indicates that employees are more likely to recommend their workplace to friends and business colleagues, serving to attract other good people to the company and leading to greater growth, profit and success. 

“Participating in IO’s eNPS, in my opinion, creates huge advantages for the companies inside our ecosystem. Not only do they get deep insight into the thoughts and opinions of their own employees, they have an opportunity to understand where they rank compared to many of their peer companies,” explains Lynn Stevens, invest Ottawa’s ScaleUp Human Resources & Culture Advisor.  

Lynn has been a crucial part of Invest Ottawa’s eNPS service since its beginning. Each round, Lynn continues to see top performing companies take the initiative to learn from the results and implement new ways to improve the culture for their employees. The service allows companies to understand the direction and set a path that keeps them moving toward excellence.  

“I strongly believe getting a pulse on what is happening inside your company is critical. What is going well, what do employees love about working for you. This gives you reassurance that you are doing the right things and that those things are appreciated by the people who work there. I see huge value in this program and am honoured to continue to be a part of it.” 

Winter 2023 Top Scorers  


Building trust with employees is paramount. And when done right, it leads to employees having the sense of freedom to think creatively and feel fulfilled in their careers. Wicket is doing just that.  

“At Wicket, our goal is to build an atmosphere where everyone’s skills and natural abilities fit right in with their roles and passions, creating a sense of satisfaction and personal growth for all,” says Laura Mindorff, COO and Co-Founder at Wicket.  

When asked how they maintain a positive response to the survey across the company, Laura explained that it really is all about the environment you build for your employees.  

“We focus on nurturing an inclusive and supportive environment where we’re all working towards the same goal that is consistently communicated across the company for collaboration and shared success.” 

Click here to view available careers at Wicket. 


When ideas and collaborations are encouraged, no matter how big or bold, people come together. MASV is living proof of this concept. Nia Bruno-Gibson, Head of People, Culture and Operations at MASV explains that each of the leaders at MASV understand and realize that the company’s growth is going to be dependent on our employee’s growth.  

“We need our people to have imaginations and we ask people to come here and creatively solve problems for customers,” says Greg Wood, CEO at MASV. “We really are a place that trusts our people to come in and use the talent they have to solve customer problems.” 

Giatec Scientific  

“Our motto at Giatec is to Work Hard, Have Fun and Make History,” says Kristi Clark, Human Resources Manager at Giatec Scientific. “We follow this every day.” 

When a company motto is not only talked about but also followed by all team members it helps build a culture where the principles and company values are thoroughly understood and promoted.  

“We are so fortunate to have such a diverse and inclusive team here at Giatec. Our team is very active in celebrations, social events and extra-curricular activities together. We try to nurture this through ensuring their health and well-being is taken care of and ensuring that Giatec offers many ways for our team to gather, both virtually and in-person.”

Click here to view available careers at Giatec Scientific.  


“The exceptional eNPS performance of these three companies reflects their impressive cultural values and leadership excellence,” says Pattie Ip, Manager of the ScaleUp Program at Invest Ottawa. “When employees enjoy working for a company, productivity and creativity soar, ultimately leading to impressive growth and expansion. A huge round of applause to these three companies, and all the eNPS participants for their continued commitment to fostering happy teams. It’s inspiring to witness the journey of every firm and we look forward to supporting them as they continue to grow.” 


Looking for more career opportunities? 

Researching jobs that offer the most potential is time consuming. We’ve identified roles from Ottawa’s top 25 growing tech firms with proven market traction or are on course to becoming large-scale global enterprises. Check out our ScalingUp job board for current open positions with top growing tech companies in Ottawa.  


 To learn more about Invest Ottawa’s ScaleUp Program, click here.


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