The need for more volunteers, clients and members leads many charities to cast their communications net at the ‘general public’ using every method possible, without measuring what’s working—ultimately losing opportunities to generate meaningful results and real change.

Learning Objectives
In this 3-hour working session, you’ll be guided through the process to create an effective communications plan, from setting goals and understanding your target audiences, to crafting key messages and making informed decisions between communication methods. Together we’ll develop your plan and then determine the materials (brochures, website, social media, etc.) that actually reach your target audience and motivate them to take action.

Who Should Attend
Those with a solid understanding of your organization’s priorities and stakeholders: Executive Directors, Senior Managers and Communications Managers

Instructor
Heather Badenoch believes in the value of not-for-profits to support our most vulnerable people and animals. She provides strategic communications planning and implementation, public relations, social media engagement, and training across Canada.
Heather is a board member with Volunteer Ottawa and the past Vice President and Membership Chair of the Canadian Public Relations Society Ottawa-Gatineau chapter. She is a volunteer with Community Veterinary Outreach, the Royal Ottawa Mental Health Centre annual Christmas Tree sale, and has been a volunteer foster parent with dog rescues since 1998.
She received the 2014 Outstanding Contribution Award from Volunteer Ottawa and the 2005 City of Ottawa Civic Appreciation Award for Community Activism (Group) along with the HOPE SummerFest planning team.
Born and raised in Ottawa, Heather is a proud alumna of the Sprott School of Business at Carleton University and Merivale High School.
She and her husband, Paul, can often be found walking their rescue dog, Abbey, or taking on yet another house project.