During this 2-day workshop, you’ll learn human-centered design strategies based on the psychology and neuroscience of user emotion, cognition, and online behavior.

You’ll deepen your understanding of what emotions are, how they drive behavior, and how to apply emotional design strategies to websites, apps, digital campaigns, and more.

What you’ll learn
The foundational lessons cover user perception, memory, learning, emotional processing, decision making, energy-levels, motivation and behavior.

Next, you’ll learn the four major emotional design strategies, and how to target specific user emotions and motivational systems. You’ll also learn how to adapt your design strategies to different personalities.

Skills you’ll gain
By the end of the workshop, you will understand how to use emotional design strategies to engage users in a wide variety of emotional states, with the goal of increasing engagement, conversions, and positive user experiences. You’ll learn simple research techniques you can use, to assess the emotional impact of your websites, apps and campaign content, while identifying emotional risks, so that you can build amazing user experiences.

Interactive learning environment
The content is science-based, but presented in plain language, with visual examples, and practical hands-on exercises. You’ll enjoy group design projects, live polling, UX/design discussions, scenario-based learning games, and group creative processes.