A hands-on workshop for non-technical founders to turn user conversations into clear hypotheses, validated use cases, and simple prototypes.

This workshop is for founders who are already in motion. You have an idea, you have started talking to customers, and now you need to test it properly, refine it, and show something real to early users or investors. The goal is to help you turn what you already have into something that can be tested in the real world. By the end of the session, you will have a working prototype and a clear plan for what to validate next.

What you’ll learn?

• Review and tighten your customer, problem, and solution hypothesis
• Validate your idea with real customers using simple, ethical research methods and light AI support
• Decide what to build now versus what to change
• Turn customer insight into a clear user flow
• Create a low-code or no-code prototype that looks and feels like a real product
• Use free tools to test, refine, and validate your idea before investing in full development

Event is led by Urooj Qureshi, the Founder and CEO of Design Centered Co., one of Canada’s fastest-growing UX and product design firms and the country’s fastest-growing agency in its category in 2025. He is a TEDx speaker, a serial entrepreneur with multiple successful startup exits, and one of Canada’s leading Design Thinking coaches. For over two decades, Urooj has worked with founders, enterprise executives, and mission-driven organizations to turn ideas into clear, testable products grounded in real customer insight.