In this lunch & learn event, IBM will outline the competitive edge of machine learning, explore ways it can be integrated into various sectors using design thinking principles, and give an overview of how companies can enhance or speed up integration through the IBM Watson platform. Focusing on market research and validation, this talk is designed to help startups and ideators gain a better understanding of their consumers, identify pain points, and recognize potential pivots.
Corporate investment in artificial intelligence (AI) is predicted to triple in 2017, becoming a $100 billion market by 2025. 2016 saw $5 billion in machine learning venture investment. The tri-fold, disruptive impact of AI’s incorporation in the workplace is already here. The question is no longer whether companies should consider AI and machine learning, but rather, how fast they can thoughtfully incorporate cognitive technologies. When strategically embedded, AI has the ability to increase productivity, efficiency and effectiveness of entire industries by as much as 30% over the next three years. Discerning a viable, valuable and even vital application of machine learning is at the core of productive technological adoption.
About the Speakers:
Sarmad Ibrahim is the Technical Evangelist of IBM Canada’s National Innovation Team, with responsibilities for the strategic direction and integration of IBM’s cloud, Bluemix, and Watson platforms with the startup ecosystem in Canada. Specifically, Sarmad focuses on key priorities around providing innovative and customized Watson and Bluemix support for startups which typically leads to increasing business development, market expansion opportunities, and fostering stronger partnerships.
Eliane Tozman leads IBM Design Thinking methodology for IBM Canada’s National Innovation center. Eliane has over 15 years of experience working with product development at IBM. Specifically she focuses on key priorities around providing innovative and customized Design thinking support for startups which typically leads to increasing business development, market expansion opportunities, and fostering stronger partnerships.