Email still dominates online marketing for making sales and staying engaged with customers. But success takes more than a monthly newsletter blasted to a list of email addresses. In this hands-on workshop for beginners, you’ll learn how to collect information from subscribers; intelligently segment your lists; create responsive, mobile-friendly emails; and set up automated email campaigns, all through MailChimp’s free and delightfully easy-to-use service. We’ll also cover the new Canadian Anti-Spam Legislation, so you learn how to use email marketing legally and effectively!

Note: Laptop computers are required for this class. Also, you can transfer what you’ve learned to another email marketing program, but we highly recommend using MailChimp, and that’s what will be taught in the class.