What to expect?
In this session with Arfie Lalani, you will learn the art of fashion design and how to expand the limits of fashion beyond the fashion industry. He will share his journey as a technical designer who has learned to integrate a skill-based approach to fashion design by learning to draw from his passion for architecture and graffiti art. He will also share his experience showcasing at several fashion shows including the New York Fashion Week and teaching at the Richard Robinson Academy of Fashion Design. Ultimately, you will learn about how Arfie was able to transform his passion for fashion design into a thriving business.
Bonus: Two participants from this masterclass session will work directly with Arfie to create a new line of merchandise that he is currently working on in partnership with some of Ottawa’s most popular urban music artists.
Arfie Lalani is a professional graphic designer who specializes in fashion but wears many hats in the design world. For almost a decade, he has provided his creative and technical expertise to Canadian companies such as KANIA, RBC Bluesfest, the Aga Khan Development Network, and the Richard Robinson Academy of Fashion Design, where he received the award for fashion designer of the year.
For him, it’s not about following trends, it’s about using his inner voice to create art inspired by fashion. He is inspired to create work that harnesses and harmonizes the dualities in his intense creative energy. In addition, he has grown this skill for design, especially by combining streetwear and his love of urban culture with clean lines, architectural pieces and a clear attention to detail.
Arfie draws inspiration from many places, but most importantly he is inspired by music, street art, hip hop, fashion, technology, and culture.
This session is part of the Creative Entrepreneurship Masterclass Series:
Nov. 22: The Art and Business of Music Production
Nov. 29: The Art and Business of Fashion Design
Dec. 6: The Art and Business of Makeup Artistry
Dec. 13: The Art and Business of Filmmaking