Description

Most artists and creatives have a hard time with self-promotion and would much rather put their work into the spotlight than themselves. This is a challenging task in the age of social media, when everyone else is trying to do the same and algorithms are ever changing. Forget about chasing likes and followers and focus on personal branding instead; figuring out your unique story needs to be at the forefront of your self-promotion and will ultimately help propel your creative career.

In this workshop, we will walk through how to develop a personal brand and show how this strategy is present all around us, from best selling authors to your favourite Hollywood celebrity.

This session is for emerging artists and creatives, in all sectors, who have some experience with promoting themselves and/or their projects.

About the Speaker: Amen Jafri

Just a few years ago, Amen Jafri transitioned out of a career as a public servant to working in the film industry and earning accolades as a documentary filmmaker. She made this change through personal branding, redefining how she promoted herself. Amen started her film career as an intern on the feature thriller Penthouse North with Michael Keaton and Michelle Monaghan and since then has also worked at the Aboriginal Peoples Television Network, Alibi Entertainment and more recently, the Cable Public Affairs channel. She made her first film, The City That Fun Forgot?, without any prior experience and it had a sold-out premiere in 2014, garnering local and national media coverage. Other works have been shortlisted for the TVO Short Doc Contest and screened for TVO, the American Documentary Film Festival, Brooklyn Web Fest, The Pilot Light TV Festival and more. In 2018, she was the director for the Wingd/Bell Media production, Creatorland and a fellow for the Hot Docs Doc Accelerator Lab, as well as an IAWTV Award Winner and a participant in WIFT’s IDM Fund Futures Program.

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