Over 2-days, you’ll learn the essentials of using psychology and behavioral science to build highly engaging websites, apps and digital campaigns.
You’ll gain new knowledge and skills that will help you improve users’ comprehension, motivation, trust, and decision making, to achieve short-term action, and long-term loyalty.
What you’ll learn:
During the workshop, you will learn to recognize and apply over 40 principles of persuasive psychology, and to focus on the mission critical principles that “make or break” any digital projects.
Skills you’ll gain:
You’ll develop new skills in using psychology for wireframing, digital strategy, and conducting psychological design audits. You’ll also learn how to recognize psychological backfires and how to fix them through simple user testing techniques, and optimization approaches.
Interactive learning environment:
The content is science-based, but presented in plain language, with visual examples, and practical exercises.
You’ll enjoy group design projects, live polling, UX/design discussions, hands-on exercises, scenario-based learning and creative group processes.
Optional 3rd Day Workshop:
After completing the first 2 days, you’ll qualify to take our advanced 3rd-day workshop on psychological architectures. This workshop covers persuasive user journeys, psychological design templates, feedback psychology, along with tools for modeling complex digital processes. This is our most hands-on workshop, with lots of wireframing, process modeling, and creative content development.