✨ Purpose

Clay is one of the most capable GTM tools on the market today.

If you’re bullish on Clay, join others who are feeling the same way at our kickoff event in Ottawa. Learn best practices from our Clay Club Hosts and each other on 22nd of January.

🎁 Attendees will receive some free credits from the Clay team! 🎁

💬 Vibe

We will welcome all members with a quick networking session and a keynote. Soon after, we’ll kickstart the event with some Clay workflow demos that combine interesting theory with tactical tips.

👩🏻‍💻 What You Will Learn

• How to integrate Clay, Zapier, and HeyReach to automate LinkedIn Outreach
• How to turn high-intent website visitors into automated email and LinkedIn outreach
• How to reveal who’s actually on your site and filter out the 90% who aren’t worth chasing
• How Clay protects your brand by automatically blocking outreach to the wrong people i.e clients, open deals, and DNC contacts
• How every prospect gets the right message based on who they are and what they viewed

🍔🍸 Food & Beverage

Pizza will be provided

⏰ Timing

18:00 – 18:15 | Keynote + Get Comfortable

18:15 – 18:20 | What is GTM Engineering and why Clay?

18:20 – 18:40 | Demo #1 – Automating LinkedIn Outreach

18:40 – 19:15 | Demo #2 – Turning Website Traffic Into Pipeline

19:15 – 19:30 | Q&A

19:30 – 20:30 | Food + Networking

👋About Hosts

🙋🏽‍♂️Hola, I’m Jan, a BDR at HubSpot. We help businesses grow better by unifying their marketing, sales, and CS in one system. Talk to me about outbound sales, hypnosis, or jiu-jitsu!

🙋‍♂️Hi, I’m Kaan, the Sr. GTM lead at AGI Ventures Canada. My passion lies in organizing community events and building tools that don’t exist yet!

Guest Speaker

🧙‍♂️Ali Sharif – Founder of Sharif Capital & AI Solutions Architect @Fractional Ops Global