Social Media – Key to Entering New Markets

In our flat, global world, it can be harder but also easier to break into new markets. This workshop is aimed at how businesses can use social media to get a foot in the door in new markets and in front of new audiences.

In this session you’ll learn about:

  • How to do an initial market analysis and define your target audience(s)
  • Starting off points and tools for doing your market research and competitive analysis
  • How to select platforms and create a content strategy for new audiences
  • How to leverage relevant, local influencers in your campaign and other local partners you should consider ensuring success in a new market
  • How to ensure your existing audiences and new markets will not be in conflict or isolate or interfere with each other in a negative way

Presenter:

Shawna Tregunna, Director Digital Services, Iversoft

Shawna Tregunna leads the Digital Services and Analytics Marketing division of Iversoft. From the early days of social media, Shawna has dedicated her career to helping clients cut through the clutter of the digital world and build strategies relevant to their business model and objectives. Shawna is active in the startup and entrepreneur community as well, leading the Startup Ottawa Community for three years and launching the Ottawa chapter of the early stage startup accelerator, Founder Institute, which she continues to serve as a Director.

REGISTER NOW!

2018-05-01 10:00:00 2018-05-01 11:30:00 America/Toronto Social Media – Key to Entering New Markets In our flat, global world, it can be harder but also easier to break into new markets. This workshop is aimed at how businesses can use social media to get a foot in the door in new markets and in front of new audiences. In this session you’ll learn about: How to do an initial […] 7 Bayview Road, Ottawa, ON K1Y 2C5
Details Posted in: Invest Ottawa Events Date: Tuesday May 01, 2018 Time: 10:00am-11:30am Cost: Free Venue: 7 Bayview Road, Ottawa, ON K1Y 2C5
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