Expert marketer and compelling speaker, Leah MacMillan is coming to Bayview Yards.
“If you build it, they will come,” is only true in Field of Dreams. Building the right product means nothing without a compelling, consistent story to promote it. Getting the narrative right can be an agonizing process, but if done right can have lasting and measurable effects. The organization will embrace it. Salespeople will repeat it. Market influencers will endorse it. And customers and prospects will feel like you are speaking directly to them.
Join us on April 30th for this top tier talk on storytelling to get the business results you want. Leah’s presentation will offer tips and guidance not only for creating memorable and meaningful messages for your product, service or company but also for getting the story out to market!
There is no cost to attend, light refreshments will be served and a cash bar will be open!
It’s theatre-style, so seating is on a first come, first serve basis, with limited tickets (that’s why you should get yours right now!). If you haven’t been to Bayview Yards before, there’s parking available in the gravel lot beside the innovation hub or on the street in the surrounding area.
As the head of corporate marketing at Trend Micro, Leah MacMillan is responsible for the marketing strategy, message and brand image that drives interest and preference for the company and its solutions. As the ‘chief storyteller’, she is passionate about products and innovation and strives to find compelling and creative ways to express Trend Micro’s story to customers, partners, analysts, shareholders and the media.
Leah’s unwavering love for software development and high-tech marketing began over 25 years ago when she first joined Corel Corporation, a dynamic consumer graphics software company. Since then she has held senior product management and marketing leadership positions at Entrust, a respected enterprise security company, at IBM Cognos, a proven leader in business analytics, and now at Trend Micro. She has a Bachelor of Commerce in Marketing and International Business from McGill University.