The need for more volunteers, clients and members leads many not-for-profits to cast their communications net at the ‘general public’ using every method possible without measuring what’s working for you—ultimately losing opportunities to generate meaningful results and real change.

Instead, NFPs need to make careful choices and prioritize so you are communicating strategically with limited resources. You must to choose the communication activities (brochures, website, social media, etc.) that actually reach your target audience and motivate them to take action.

Learning Objectives
In this 3-hour working session, you’ll be guided through the process to create an effective communications plan, from setting goals and understanding your target audiences, to crafting key messages and making informed decisions between communication methods.

Who Should Attend
Those with a solid understanding of your organization’s priorities and stakeholders: Executive Directors, Senior Managers and Communications Managers

Where
Volunteer Ottawa, 850 Industrial Avenue, Unit 17F, Ottawa

Instructor
Heather Badenoch believes in the power of not-for-profits to affect change for people, animals and our environment. As the Chief Strategist for Village PR (villagepr.ca), she provides communications planning and implementation, public relations, social media engagement, and training across Canada.

Heather is a past board member with Volunteer Ottawa and the past Vice President and Membership Chair of the Canadian Public Relations Society Ottawa-Gatineau chapter. She is a volunteer with Community Veterinary Outreach, the Royal Ottawa Mental Health Centre annual Christmas Tree sale, and has been a volunteer foster parent with dog rescues since 1998.

She received the 2014 Outstanding Contribution Award from Volunteer Ottawa and the 2005 City of Ottawa Civic Appreciation Award for Community Activism (Group) along with the HOPE SummerFest planning team.