Not sure where to start with Email Marketing? We got you. This rookie course will teach you how to confidently build an email campaign from start to finish, using nothing but free tools and resources around the internet! We’ll walk through planning content and subject lines, designing a custom email template and we’ll even dive into performance metrics and how to read them (or where to go from there). This is a great opportunity to ask questions and get comfortable, so that you can strategically build the perfect email marketing strategy for your brand.
Speaker: Kelsey Burns – Community Engagement Specialist, Invest Ottawa