Webinar Empathy Unleashed: Deep Dive into the Empathy Phase of Design Thinking

Join Nilufer Erdebil, Founder and CEO of Spring2 Innovation, for this webinar that delves into the Empathy phase of Design Thinking. This session will provide an introduction to the critical role that empathy plays in understanding your customers’ needs and experiences. By exploring the concepts of personas and customer journey maps, participants will gain valuable insights into how these tools can help capture the voice of the customer and guide the design process.
Designed to spark your interest and provide foundational insights, this webinar will equip you with a starting point for integrating empathy into your design processes. Whether you’re new to Design Thinking or looking to refresh your approach, you’ll gain practical ideas that you can build upon.

Key Takeaways:
– Understanding the Role of Empathy: Gain insights into why empathy is the cornerstone of Design Thinking and how it influences the design process.
– Introduction to Personas: Learn the basics of what personas are and how they help in creating user-centered designs.
– Exploring Customer Journey Maps: Understand the purpose of customer journey maps and how they provide a visual representation of customer experiences.
– Applying Empathy in Design Thinking: Take away practical ideas on how to begin integrating empathy, personas, and customer journey maps into your design process.