Archives

Posted in
By: | Nov 25, 2022
Learn how to develop an IP strategy

Note: This event page is for the in person option of our hybrid model. If wanting to attend virtually, click here to go to the in virtual event page.

About the workshop

IP Strategy: Are you looking to get the most out of everything your company produces, including your products and the innovations that make them possible? Are you looking to enter international markets? Developing an intellectual property (IP) strategy will help you strategically grow your business and maximize the value of your IP. This seminar will outline what to consider when developing your IP strategy in order to help you extract value from your IP, protect your business from competitors, gain a competitive advantage, or take your business abroad.

And, You spent all that time developing a product and growing your brand—so why not make money from it? Intellectual property (IP) commercialization is the process of transforming your IP innovations and creations into commercially viable products or services. Learn about some general avenues businesses take to profit from their inventions. While the focus of this seminar will be on introductory pathways to commercialization, specifically assignment and licensing, more advanced avenues will also briefly be discussed, in addition to some of the most important considerations to keep in mind as you explore ways to extract the value of your IP.

About the speaker

Caroline Lefebvre is an Intellectual property advisor for the Canadian Intellectual Property Office (CIPO) since 2007. As such, she raises awareness, informs and trains various groups, such as entrepreneurs, inventors, professors and students on the importance of an adequate intellectual protection.

She is a Political Sciences graduate from the University of Ottawa, and has also worked in various sectors of the federal government. Her experience led her to promote, among other issues, Canadian expertise in sustainable development in emerging countries, foreign investments in Canada or the importance of the quality of web content.

Throughout her career, she has developed a strong expertise in project and event management, and also on building strategic partnerships, in marketing and in providing training.

Posted in
By: | Nov 25, 2022
Learn how to develop an IP strategy

Note: This event page is for the virtual option of our hybrid model. If wanting to attend the workshop in person, click here to go to the in person event page.

About the workshop

IP Strategy: Are you looking to get the most out of everything your company produces, including your products and the innovations that make them possible? Are you looking to enter international markets? Developing an intellectual property (IP) strategy will help you strategically grow your business and maximize the value of your IP. This seminar will outline what to consider when developing your IP strategy in order to help you extract value from your IP, protect your business from competitors, gain a competitive advantage, or take your business abroad.

And, You spent all that time developing a product and growing your brand—so why not make money from it? Intellectual property (IP) commercialization is the process of transforming your IP innovations and creations into commercially viable products or services. Learn about some general avenues businesses take to profit from their inventions. While the focus of this seminar will be on introductory pathways to commercialization, specifically assignment and licensing, more advanced avenues will also briefly be discussed, in addition to some of the most important considerations to keep in mind as you explore ways to extract the value of your IP.

About the speaker

Caroline Lefebvre is an Intellectual property advisor for the Canadian Intellectual Property Office (CIPO) since 2007. As such, she raises awareness, informs and trains various groups, such as entrepreneurs, inventors, professors and students on the importance of an adequate intellectual protection.

She is a Political Sciences graduate from the University of Ottawa, and has also worked in various sectors of the federal government. Her experience led her to promote, among other issues, Canadian expertise in sustainable development in emerging countries, foreign investments in Canada or the importance of the quality of web content.

Throughout her career, she has developed a strong expertise in project and event management, and also on building strategic partnerships, in marketing and in providing training.

*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.

Posted in
By: | Nov 24, 2022
Fireside chat with CEO of Ross Video, David Ross, Economist, Mark Maybank, and HR, Leadership & Culture Advisor, Lynn Stevens.

Understanding economic conditions are crucial for any business to thrive.Recession or Opportunity? Business Leaders Discuss 2023 , a panel discussion designed to equip you and your business leaders with the ideas and skills to conquer potential challenges and how to leverage the moment and find those opportunities.

Join us in person at Bayview Yards for a deep dive into economic projections with CEO of Ross Video, David Ross, Economist, Mark Maybank, and HR, Leadership & Culture Advisor, Lynn Stevens. The panel discussions will be moderated by Nick Quain, Invest Ottawa’s VP of Venture Development.

By tuning into this panel discussion, you’ll walk away with:

  • Economic insights from industry experts from 3 perspectives.
  • Tangible strategies that you can implement with clarity.
  • Action items on how to turn turbulence into triumph – and come out successfully.

FREE Coffee and refreshments will be provided! ☕🥐

Register today to secure your spot at this in-person event.

Some questions to get ideas turning:

  • How does your company decide to be aggressive or defensive and what are the impacts?
  • How do these changes affect company culture and what can you do to protect long-term?
  • How to reconcile cost-cutting with keeping a competitive edge with talent attraction?
  • How does this affect businesses who may be working globally?

Unable to attend this event in person but don’t want to miss out? Email Marissa ([email protected]) for the Zoom link.

Have a meeting before or after the event? Bayview Yards is equipped with ample phone booths and tables open to the public. Please stick around and take your meetings from our gorgeous building – we would love to have you!

About the speakers

David Ross joined Ross Video full time in 1991 with successively more responsibilities including product management and running the R&D department until eventually becoming president in 2004 and then CEO in 2006. David is also Chairman of the board and now the majority shareholder of Ross Video with over 80% control and ownership, while also making Ross an ESOP company with considerable employee ownership. Ross has no private equity ownership. Ross Video’s sales have grown at a consistent cumulative rate of about 15% per year since he joined in 1991. In fact, the company has not yet seen a single down year in sales, even in recessions. A big believer in learning from others and sharing, David has been a member of CEO organizations for decades and has been a member of TEC (known as Vistage in the US) since 2011. He has even been known to listen to management books while competing in Marathon races.

Mark Maybank is a Co-founder and Managing Partner with Maverix Private Equity where he leads the collective team and firm operations.

As an active investor, director, advisor and entrepreneur, he has a wealth of experience spanning across multiple industries and geographies. This includes financial services, technology, health and wellness, media, telecom, oil and gas, services, and advanced manufacturing. With a passion to drive growth with a focus on human elements, Mark strives to scale Canada’s strong and vibrant innovation-based ecosystem. Prior to Maverix, Mark was the President and COO of Canaccord Genuity Corp, where he led the expansion of their wealth management and international capital markets businesses, positioning the firm as a global leader in commodity and technology financing.

Lynn Stevens is the Principal Consultant at LSCS, a boutique consulting firm focused on strategic senior-level Human Resources support, leadership development, and executive coaching. Lynn is also a Chair with TEC Canada, a global peer advisory organization. Lynn has been in the HR field for her entire career, operating as a strategic business partner at the executive level for the past 15 years. Lynn has both developed and delivered leadership programs inside the organizations she is a part of as well as in a consulting relationship. Most recently Lynn developed and launched a course called The Impact Method which teaches critical business skills to HR professionals.

Posted in
By: | Nov 11, 2022

Dec 8 @ 10:00 am – 11:00 am

Note: This event page is for the in person option of our hybrid model. If wanting to attend the workshop virtually, click here to go to the virtual event page.

About this webinar

Your Google Business Profile is among the biggest influencers where and how you show on SEO.

Reviews, pictures, categories and many more items on your Google Business Profile determine your position on Google. This seminar shows you how to leverage your account.

If you don’t have an account this seminar shows you how to get your free account, make Google notice it.

If you already have an account, you will learn easy to follow techniques to designed to boast your profile to the spots that get tons of clicks, awareness, engagement, and ultimately more sales leads.

What you learn:

• Set up Your Google Business Profile Account

• Optimize your account so it shows more frequently

• Increase the frequency you show up on the Google Map

• Manage your Google My Business Account effectively

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER NOW

Posted in
By: | Nov 11, 2022

Dec 8 @ 10:00 am – 11:00 am

Note: This event page is for the virtual option of our hybrid model. If wanting to attend the workshop in person, click here to go to the in person event page.

About this webinar

Your Google Business Profile is among the biggest influencers where and how you show on SEO.

Reviews, pictures, categories and many more items on your Google Business Profile determine your position on Google. This seminar shows you how to leverage your account.

If you don’t have an account this seminar shows you how to get your free account, make Google notice it.

If you already have an account, you will learn easy to follow techniques to designed to boast your profile to the spots that get tons of clicks, awareness, engagement, and ultimately more sales leads.

What you learn:

• Set up Your Google Business Profile Account

• Optimize your account so it shows more frequently

• Increase the frequency you show up on the Google Map

• Manage your Google My Business Account effectively

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER NOW

Posted in
By: | Nov 9, 2022

Nov 23 @ 1:30 pm – 3:00 pm

About this workshop:

There are many great ideas, but do you have a great business idea? This session will discuss many of the factors you need to consider before you jump into business. In this 1.5 hour session, you will be introduced to The Lean Start Up Canvas, which is a tool used to help validate your business.

It is important to develop a business model that clearly explains how your business could function and this session will help you take that first step. This session does not cover writing a business plan.

About the speaker: Paula Hopkins

Paula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team, and has worked with Invest Ottawa for over 8 years to help people start and grow their businesses.

REGISTER NOW

Posted in
By: | Oct 28, 2022

Nov 24 @ 9:30 am – 11:00 am

Have you come up with the “next big thing”? Whether you are creating cutting-edge technology or improving a well-known product or process, you need to know more about patents. Patents can increase credibility, boost confidence among investors, keep your competitors at bay, and help you profit financially from your creativity. Don’t let someone beat you to it! Learn what you can patent and how, in order to stop others from making, using or selling your inventions, and turn your innovations into lucrative business assets.

A special note: if you attend this session and wish to discuss particulars of an invention you are working on, do NOT disclose any specifics during the open session—you’ll learn why during the seminar!

About the speaker

Caroline Lefebvre is an Intellectual property advisor for the Canadian Intellectual Property Office (CIPO) since 2007. As such, she raises awareness, informs and trains various groups, such as entrepreneurs, inventors, professors and students on the importance of an adequate intellectual protection.

She is a Political Sciences graduate from the University of Ottawa, and has also worked in various sectors of the federal government. Her experience led her to promote, among other issues, Canadian expertise in sustainable development in emerging countries, foreign investments in Canada or the importance of the quality of web content.

Throughout her career, she has developed a strong expertise in project and event management, and also on building strategic partnerships, in marketing and in providing training.

REGISTER NOW