Marketing is constantly evolving with new technologies, new platforms, and marketers exploring new ways to engage customers. So how do you keep up with these constant changes and ensure your marketing strategy is a well-oiled machine? Join us on January 25 from 9:30 – 11 am to hear Alyssa Hanson, Director of Marketing, MASV and Donna Ronayne, Invest Ottawa’s Marketing Advisor spill the secrets on how to develop a rock solid content strategy and how you can apply a similar blueprint to your organization.

During this interactive session, you’ll learn how MASV (IO ScaleUp firm) systematically produces valuable content for their prospects that has accelerated inbound traffic and converted these prospects to customers. Alyssa will also share how content plays a key role for a niche market, and the differences between attracting high touch and high price customers versus a strategy targeting low cost and freemium models.

MASV, a file transfer platform, has created and executed a successful content marketing strategy that drives their revenue stream under the leadership of Alyssa Hanson.

You’ll walk away from this session understanding:

• How MASV was able to create a content strategy early on, that creates an ample amount of organic inbound traffic day to day, including the patience and commitment required for this strategy.
• How MASV handles and converts inbound traffic with a product led growth approach.
• How MASV’s marketing team quickly tests international markets via some simple testing tools.
• How they were able to achieve so much growth with a lean team.

If that isn’t enough motivation to attend, our in-house photographer will be providing FREE headshots to all attendees. Show up early to get yours done! Headshots will be taken from 9-9:30 and then after the event from 11-12.

Have a meeting before or after the event? Bayview Yards is equipped with ample phone booths and tables open to the public. Please stick around and take your meetings from our gorgeous building – we would love to have you!

More about Alyssa Hanson:

Alyssa is an experienced marketing leader with over 15 years of experience at B2B, SaaS, and D2C organizations across Canada, including 4 years in the media & entertainment industry. She is passionate about film and media and has worked in the art department on several award-winning short films. Alyssa is the Director of Marketing at MASV where she is accountable for growing and supporting a results-oriented marketing team, focused on driving user acquisition and revenue.

More about Donna Ronayne:

Donna is a marketing executive with a 30-year track record of helping high-tech companies achieve market leadership and high growth. Donna recently retired as CMO from Halogen Software, where she fueled double-digit growth for over 12 years, taking this SaaS company from a start-up to a publicly traded market leader. Before Halogen, Donna was VP of Business Development at BitFlash, and led the marketing team at QNX Software.