Organic strategies to help small businesses attract more holiday shoppers in today's fast-paced online market.

This workshop is Part 1 of our E-Commerce Holiday Readiness Series.

About the workshop:

The holiday season is the busiest shopping time of the year, and it’s your chance to get your online store in front of more customers. The key is being ready before the rush begins.

Building on our ‘Intro to E-Commerce: From Idea to First Sale in Ten Steps’ session, this workshop is part of our E-Commerce Holiday Series and focuses on the first pillar of e-commerce growth: acquisition. You’ll learn how to attract the right holiday shoppers to your store using organic, low-cost strategies tailored for small businesses, so you can grow your audience without relying on a big ad budget.

We’ll explore how to get your store discovered during the holiday season, connect with shoppers who are actively looking for gifts and deals, and build momentum that lasts well beyond the holiday season.

Whether you’re preparing for your first holiday season or looking to make this one your best yet, this workshop will equip you with practical, actionable insights to help you reach more customers, strengthen your brand and make the most of the busiest time of the year.

About the presenter: Celine brings a unique perspective to supporting entrepreneurs. She first joined the Invest Ottawa as an entrepreneur before spending 4+ years advising entrepreneurs here too! She also comes from 4+ years at Shopify and now Square, where she partners directly with businesses on sales, payments, e-com, and growth.

With experience spanning entrepreneurship, advisory, sales, and commerce technology, Celine helps founders turn ideas into actionable plans, better understand their customers, strengthen their sales strategy, and make confident decisions as they launch and scale.

*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.