Startups can’t expect to post generic job descriptions and attract top talent in this competitive landscape. These early hires can shape the trajectory of your business. Join us to learn how to attract the talent you need, to a company they have yet to hear about.
Recruiting and marketing are merging into a powerful new discipline: recruitment marketing. In this evolving landscape, founders and hiring teams must go beyond traditional methods and embrace marketing strategies—using content, social media, and digital campaigns to engage candidates where they already spend their time.
Gone are the days of “post and pray”, where companies posted a job and hoped to reach qualified candidates. Today’s candidates expect more than just a job—they’re looking for culture, purpose, inspiration, and belonging. That’s why a strong employer brand is essential to attracting and retaining top talent.
In this session, you’ll learn how to think and act like a marketer to build a compelling employer brand that resonates with modern job seekers.
You’ll discover:
· What employer branding really means in today’s hiring environment
· The key elements needed to build a powerful, authentic employer brand
· Inspiring examples of successful employer branding in action – including a visit from an IO Scale Up success story using these principles!
· How to apply strategies and tactics across the entire candidate and employee journey
We’ll also explore the role of digital recruitment marketing and how employee advocacy programs can amplify your brand and help turn your team into your best recruiters.
About the Host
Kerry Mortimer has 25+ years in marketing and sales experiences spanning startup to enterprise in multiple sectors, including internationally recognized brands. She has conceived and launched social selling programs for Air Canada, United and Lufthansa Group delivering workshops and training to their global sales teams with a combined total over 3,300 team members.
📅 Event Details
📍 7 Bayview Station Rd, The Training Room (& Virtual)
📆 June 2nd, 10:30-12PM
💬 Register Now!
⚡ Seats are limited—reserve yours now !
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