Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About this workshop:

Led by Coca-Cola alumni, Lubna Forzley, Founder of Stories, this session will delve into the intricacies of niche development and client acquisition. Drawing upon proven methodologies and industry expertise, we will equip entrepreneurs with the tools and insights needed to carve out a distinct niche in the market and effectively engage their target audience.

What You Can Expect

• Dive deep into the fundamentals of niche development, understanding how to intricately define and refine your niche to resonate with your target audience
• Gain clarity on your niche, identifying the pains and gains inherent to your target market through guided exploration enabling you to tailor your offerings to meet their specific needs and desires
• Unlock the power of your business model by mastering the Value Proposition Canvas, a strategic tool that helps you align your products with customer needs and create compelling value
• Leverage innovative approaches and the relevant Marketing platforms to maximize your reach and impact

Don’t miss the chance to gain the insights as we unlock the secrets to niche dominance and unleash the full potential of your brand. Walk away with actionable strategies and newfound clarity on how to position their brand for success in today’s competitive landscape.

About the speaker:

Lubna is the Founder and CEO of Stories, a coaching and mental health platform that was proudly recognized as the Most Innovative Mental Health Tech for 2023 by Mentl. With a unique career spanning marketing and coaching, she combines her expertise to grow organizations, while growing their leaders.

A passionate advocate for growth and transformation, Lubna is an ICF-accredited (PCC) coach and a certified practitioner in Dr. Gabor Maté’s Compassionate Inquiry Program. She has worked with royalty and leaders from Fortune 500 companies—including Coca-Cola, Google, American Express, BP, Bayer, and Square, BASF, US Department of Airforce, Federal Aviation Administration and CVC Health Corporation

With over 20 years of leadership and consulting experience, Lubna has held regional executive positions at Coca-Cola, the United Nations Development Programme (UNDP), and BNP Paribas, as well as advising startups across various industries, including e-commerce, FMCG, banking, and human development. As a Coca-Cola alumna, she spent years building the iconic brand and driving impactful initiatives.

Speaking and Thought Leadership:

Lubna is a globally recognized speaker, having delivered hundreds of talks worldwide, including two TEDx talks. She has engaged with organizations like Johnson & Johnson, Nasdaq Entrepreneurial Center, Endeavor, Invest Ottawa, and TiE, among others. She has hosted global conferences and roundtables featuring luminaries such as Sophie Grégoire Trudeau, Dr. Gabor Maté, and over 40 household names. Additionally, she has shared stages with notable figures like Steve Wozniak, co-founder of Apple.

Published Work and Media Features:

Lubna is the author of Enhancing Business Community Relations, published by the United Nations Development Programme, and is currently working on her next book, Crack It, which delves into the power of transformation. Her insights have been featured in major outlets, including Associated Press, Fast Company, and Entrepreneur Magazine, as well as in the book Something to Believe In: Creating Trust and Hope in Organizations.

Advocacy and Personal Life:

As a board member for griefstories.org, Lubna continues her mission to foster meaningful change. A tireless advocate for women in leadership, she is also a proud mother of three, balancing her professional and personal life with grace.

REGISTER HERE