Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.

About the workshop

Google Ads can be very profitable. However, basic mistakes will trigger a drain your cash and leave frustrated. This seminar shows you how to stay on the profitable side of Google Ads!

In this beginner level seminar, we’ll run through how to avoid common mistakes and ensure you know how your ads are performing: down ten common costly Google Ads mistakes many “do it your selfers” make and how to fix them; including:

· How to manage automated bidding

· Keyword match types and what works best for you

· Targeting the right user

· Making sure conversion tracking is working

· Set up for success

· The rest will surprise you

You won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.

This seminar is specifically for businesses that want to manage their own Google Ads account.

About the Presenter

This webinar is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012. and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

David offers a full series of seminars about getting your business found on Google, including:

· Google Ads

· SEO with Google Business Profile

· Google Analytics 4 (GA4)