Google Advertising: The Business Owner’s Starter Guide (In Person)

Organizer

Invest Ottawa Education Centre

Website: https://www.eventbrite.ca/o/invest-ottawa-education-centre-1492863402
Venue

Bayview Yards

7 Bayview Station Road, Ottawa, ON K1Y 3B5

Ottawa, ON, CA, K1Y 3B5

Google Advertising: The Business Owner’s Starter Guide (In Person)

Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.

About the workshop

You’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free workshop, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.

Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.

By the end of this workshop, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.

If you’ve ever been curious about Google Advertising, you won’t want to miss this session!

What you will Learn:

· Why Google Advertising is so powerful

· Keyword match types and your money

· Smart Mode versus Expert Mode

· How to set a realistic budget

 

About the Presenter

This workshop is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER HERE

2024-04-11 13:00:00 2024-04-11 14:00:00 America/Toronto Google Advertising: The Business Owner’s Starter Guide (In Person) Details Date: April 11 Time: 01:00 pm - 02:00 pm Event Category: Invest Ottawa Events Click to Register: https://www.eventbrite.ca/e/google-advertising-the-business-owners-starter-guide-in-person-tickets-862989724497 Organizer Invest Ottawa Education Centre Website: https://www.eventbrite.ca/o/invest-ottawa-education-centre-1492863402 Venue Bayview Yards 7 Bayview Station Road, Ottawa, ON K1Y 3B5Ottawa, ON, CA, K1Y 3B5 Apr 11 @ 1:00 pm – 2:00 pm Google Advertising: The Business Owner’s Starter […] Bayview Yards
Details Date: Apr 11 @ 1:00 pm - 2:00 pm Cost: Registration: https://www.eventbrite.ca/e/google-advertising-the-business-owners-starter-guide-in-person-tickets-862989724497 Venue: Bayview Yards Organizer: Invest Ottawa Education Centre