“Gen Z is known as the social generation” – Forbes Magazine.
Raised in a world with smart technology instantly at their fingertips, Gen Z requires a unique digital experience along with specific communication from brands in order to align with this young yet influential audience.
Join Digital Main Street Digital Marketing Advisor for Digital Main Street, and Project Manager and Senior Editor for Studio 79e Jelani Lewis – and discover ways to reach this unique audience online.
What We’ll Discuss In This Webinar
- Who is Gen Z and what they look like
- Where Gen Z is online
- How to communicate with Gen Z
- What Gen Z finds valuable
- And much more!
“Their global spending power exceeds $140 billion annually and accounted for 40% of consumers in 2020.” – Business Insider
Businesses need to make sure that their marketing and brand strategy is focused around what Gen Z accounts for as important such as value, authenticity, social responsibility, and innovation.
Learn how your brand takes the right approach to reach the Gen Z audience.
About the speaker
Jelani Lewis is a Digital Marketing Advisor through Digital Main Street. He’s also a Project Manager and Senior Editor at Studio 79e.
Jelani was able to assist multiple business owners in creating long-form videos that they were able to provide their customers during the start of the pandemic. His history in facilitation includes leading workshops at the Apple store on software and hardware related topics and training new video editors at Studio 79e.
About Digital Main Street
Whether you’re just getting started, or you’re looking for ways to improve your digital strategy, Digital Main Street can help.
Government-funded programs and services, professional advice and digital transformation teams are available to help you adopt digital solutions – for free.
Apply to Future Proof your business today, and access a dedicated digital transformation team that can help make technology part of your business – quickly, easily and absolutely free.
This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.