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About the workshop:

Have you developed cutting-edge technology or improved an existing product or process?
This entrepreneur-focused workshop breaks down what you can patent, how to leverage design elements to prevent competitors from making, using, or selling your innovations, and the smart strategies founders use to transform intellectual property into valuable business assets.

Whether you’re building a startup, preparing for investment, or scaling a product line, you’ll learn how to protect your competitive edge and position your innovation for long-term growth and monetization.

Ideal for: Small business founders, product creators, tech innovators, and anyone turning ideas into real-world solutions.

About CIPO:

The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.

About this workshop:

This seminar will provide a broad outline of what you need to know to start importing goods from abroad:

• financial issues (Incoterms, payments, exchange rates, insurance), Canadian import regulations, labelling, quotas.
• permits and licences, logistics costs, the documentation required for smooth customs clearance, how duties and taxes work,.
• Free Trade Agreements and their impact, the role of the customs broker and other intermediaries.
• Learn the basics as well as the important details impacting your bottom line and avoid mistakes, minimize costs/risks and maximize revenue.

About the speaker:

Following a + 30-year international logistics career, Christian Sivière started a Montréal-based import-export consultancy in 2010, Solimpex, active in two areas:

• consulting to help SMEs grow internationally; and
• training on the regulatory, customs and logistics aspects of Importing and Exporting, Free Trade Agreements and Supply Chain Optimization.

Christian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce, Export Québec, Invest Ottawa, Supply Chain Canada and similar, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional.

REGISTER HERE

About the workshop

You’ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is, Google Advertising can be very powerful when done properly.

So now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop!

In this free seminar designed specifically for business owners, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it’s right for your business and how it may benefit your marketing strategy.

By the end of the session, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment and analyze the data.

If you’ve ever been curious about Google Advertising and its potential for your business, you don’t want to miss this session!

Who should attend:

• New business owners entering the market and aiming to get the word out quickly
• Entrepreneurs and consultants wanting to brush up on their knowledge
• Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy

What you will learn:

• Why Google Advertising is so powerful
• Identifying the right key words based on your budget
• How to set the ‘right’ budget, both realistic and efficient

About the Presenter

This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing, an Ottawa-based firm that specializes in helping businesses get found on Google.

David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.

David offers a full series of seminars relating to Google solutions that get your business found online, including:

• Google Ads
• Google Business Profile & SEO (search engine optimization)
• Google Analytics 4 (GA4)

REGISTER HERE

NOTE: This is a make-up date for this past month’s session that unfortunately had some Zoom technical difficulties!

About this workshop:

Ready to scale your online business with smarter, more cohesive marketing? Join us for an interactive webinar designed for entrepreneurs who want to take control of their e-commerce growth.

In this session, you’ll uncover the power of 360° marketing – a strategy that unifies your brand message across every channel and customer touchpoint. We’ll break down the entire campaign lifecycle, from creative ideation to high-performance execution, showing you how to optimize each stage of your customer journey.

Discover proven tactics to boost engagement and sales, including how to:

• Build anticipation with strategic pre-sale campaigns
• Convert urgency into action using limited-time offers
• Capture high-intent shoppers through dynamic ad targeting

By the end of this webinar, you’ll walk away with a clear action plan and practical insights to amplify your brand’s reach, streamline your marketing, and drive measurable revenue growth.

Ideal for:

• Founders
• E-commerce business owners
• Marketers looking to scale with strategy and precision.

REGISTER HERE