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Posted in
By: | Oct 21, 2025

Nov 24 @ 2:00 pm – 3:30 pm

E-Commerce 201: Mastering 3 Pillars – Acquisition, Conversion & Retention (Virtual)

About the workshop:

You’ve validated your idea and taken the first steps toward launching your online store – now it’s time to grow!

In this follow-up to our ‘Intro to E-Commerce: From Idea to First Sale in Ten Steps’ session, we’ll dive deeper into what it takes to build and scale a successful e-commerce business.

This workshop will focus on the three foundational pillars of e-commerce: acquisition, conversion, and retention. You’ll learn how to attract the right customers, turn visitors into buyers, and keep them coming back – all using proven strategies tailored for small businesses operating in today’s fast-moving digital marketplace.

Whether you’re in the early stages of building your store or already making sales, this webinar will equip you with practical, actionable insights to help you strengthen your brand, improve performance, and grow sustainably.

REGISTER HERE

Posted in
By: | Oct 21, 2025

Nov 13 @ 10:00 am – 11:15 am

Winning SEO with Google Business Profile (Virtual)

About this workshop:

Did you know that your Google Business Profile is one of the top things that influence your ranking and how you show up in search engines results?

Indeed, reviews, pictures, categories, and many more Google Business Profile items contribute to your position on Google.

But as you are reading this, maybe you’re wondering “what is this Google Business thing I’ve never heard of?”. If so, we’ve got you covered.

If you have an account, this seminar will show you how to leverage it by learning easy to follow techniques designed to boost your profile so that it can generate awareness and engagement and get plenty of clicks, and ultimately, more leads and sales.

If you don’t a Google Profile account, the session will teach you how to create your free account and get Google to notice it.

What you will learn:

  • How to set up a Google Business Profile account
  • What to do to optimize your account so it is shown more frequently
  • How to increase your visibility on Google Maps

 

About the speaker:

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER HERE

Posted in
By: | Oct 21, 2025

Nov 18 @ 1:00 pm – 2:30 pm

Getting Started with Intellectual Property – Understanding Trademarks (Virtual)

About the workshop:

Have you found the perfect logo or brand name – something clever, memorable, and reflective of your product or service? Before you invest time and resources into building your brand around it, it’s critical to understand how trademarks can safeguard your identity and give you a competitive edge.

In this informative session designed specifically for entrepreneurs and small business owners, we’ll break down the essentials of trademarks – what they are, why they matter, and how they can support your business growth. You’ll learn how registering a trademark can:

  • Protect your logo, brand name, or slogan from being used by competitors
  • Enhance the credibility and value of your business
  • Help you expand confidently into new markets
  • Prevent costly legal disputes down the line

Whether you’re launching a new venture or looking to strengthen an existing brand, this webinar will equip you with the knowledge you need to make smart, strategic decisions about your intellectual property.

 

About the speaker:

Elizabeth Collinson has worked with the Canadian Intellectual Property Office (CIPO) for more than 20 years.

While working with CIPO, Elizabeth has held various positions including a Trademarks Examiner, a Business Development Officer, a Project Manager and now as an IP Advisor.

Elizabeth has successfully passed the Trademark Agent examination and is listed as an inactive Trademark Agent on the Canadian Patent Agent and Trademark Agent (CPATA) register.

About CIPO:

The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.

REGISTER HERE

Posted in
By: | Oct 7, 2025
This business model master class will explore how to validate your business with lean startup methodology.

This workshop series is an exclusive opportunity only offered to Ottawa based, early–stage tech companies interested in the IO Ignition Program or those interested in learning the basics of building a tech startup.

If you are interested in attending, please secure your spot now.

Overview

Building a Lean Canvas workshop is a hands-on session where participants learn to create a concise, one-page business plan using the Lean Canvas framework. The workshop covers key components such as identifying customer problems, crafting a unique value proposition, defining target customer segments, choosing effective channels, determining revenue streams, estimating costs, and establishing key metrics. Through interactive activities and real-world examples, participants will learn the practical components of lean startup methodology. The workshop emphasizes continuous improvement and adaptation. Finally, you will have the opportunity to connect with like-minded founders and build your network in the startup ecosystem.

Workshop Logistics

Workshops will take place in person at Bayview Yards, 7 Bayview Station Road

Requirements:

Tech or Tech Enabled Company/Product

Located in Ottawa

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.

Posted in
By: | Oct 1, 2025
Explore opportunities in Ottawa’s booming Cybersecurity sector.

Are you seeking new opportunities in the tech sector? Choose Ottawa!

Join us for an interactive webinar as part of the Work in Ottawa series, where we showcase the vibrant tech ecosystem of Ottawa and explore exciting career opportunities in our cyber security sector.

  • Date: October 22nd, 2025
  • Time: 12:30 PM – 1:15 PM EST
  • Location: Virtual

What to Expect

In just 30–45 minutes, you’ll gain valuable insights into the booming technology ecosystem in Ottawa, Invest Ottawa’s Global Talent Program and discover how you can become a part of it:

  • Welcome & Overview: Learn about Ottawa’s thriving technology landscape, key statistics, and programs designed to attract top talent from Kim van der Horst, our Talent Strategy Manager.
  • Guest Speaker Presentation: Featuring Sienna Hermany, Business Development Specialist-Cyber Security at Invest Ottawa, sharing insights into Ottawa’s booming cyber sector, companies shaping the industry, and skills in demand.
  • Interactive Q&A: Get your questions answered directly by Kim & Sienna.

Who Should Attend

This event is perfect for professionals in the cyber security space. If you are a job seeker exploring opportunities in Ottawa, or anyone curious about the city’s innovative tech community, this webinar is for you.

Don’t Miss Out! Spaces are limited!

Register today to secure your spot and access the webinar via Radancy’s online platform.

About Invest Ottawa’s Global Talent Program

Invest Ottawa is Ottawa’s leading economic development agency for fostering the advancement of the region’s globally competitive knowledge-based institutions and industries. Invest Ottawa delivers its economic development services through a unique partnership with the City of Ottawa, where the City and Invest Ottawa, through its members set the strategy and manage the programs that move Ottawa’s economy forward.

Our Global Talent Program is dedicated to connecting top global talent with career opportunities in Canada’s thriving capital city. As a key initiative supporting Ottawa’s growth as a global technology hub, the program supports Ottawa’s multinational tech companies to discover and connect with tech talent from around the world.

Visit www.workinottawa.ca to learn more about our Global Talent Program.

View our Job Board: https://workinottawa.investottawa.ca/#jobs

Join our Talent Pool: https://workinottawa.investottawa.ca/connect

Posted in
By: | Sep 19, 2025
Join us for an immersive workshop where you will dive into the essentials of customer discovery.

This workshop series is an exclusive opportunity only offered to Ottawa based, early–stage tech companies interested in the IO Ignition Program or looking to learn the fundamentals of building a tech startup.

If you are interested in attending, please secure your spot now.

Here’s what to expect:

Join us for an immersive workshop where you will dive into the essentials of customer discovery.

Overview

Join us for an immersive workshop where you will dive into the essentials of customer discovery.

Learn the process of validating your business model or idea, by having direct conversations with your ideal customers.

A strong Customer Discovery process unlocks key insights into:

  • Your ideal customer’s desires and wants
  • The pain points and challenges that get in the way
  • How they have tried to solve these pains and challenges
  • The reality of how THEY want your business to help

In two hours we will explore how this process can take your business from 0 to 100, explore various research methodologies and learn specific customer discovery techniques. Walk away equipped with practical steps to ace your customer-customer conversations.

You can get to connect with like-minded founders and expand your network within the vibrant startup ecosystem.

Workshop Logistics

This workshop is virtual. Zoom login details will be sent your way upon registering.

Requirements:

Tech or Tech Enabled Company/Product

Located in Ottawa

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.

Posted in
By: | Sep 19, 2025
This business model master class will explore how to validate your business with lean startup methodology.

This workshop series is an exclusive opportunity only offered to Ottawa based, early–stage tech companies interested in the IO Ignition Program or those interested in learning the basics of building a tech startup.

If you are interested in attending, please secure your spot now.

Overview

Building a Lean Canvas workshop is a hands-on session where participants learn to create a concise, one-page business plan using the Lean Canvas framework. The workshop covers key components such as identifying customer problems, crafting a unique value proposition, defining target customer segments, choosing effective channels, determining revenue streams, estimating costs, and establishing key metrics. Through interactive activities and real-world examples, participants will learn the practical components of lean startup methodology. The workshop emphasizes continuous improvement and adaptation. Finally, you will have the opportunity to connect with like-minded founders and build your network in the startup ecosystem.

Workshop Logistics

This is a online event. The Zoom information will be sent to you after you register.

Requirements:

Tech or Tech Enabled Company/Product

Located in Ottawa

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.