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Posted in
By: | Apr 20, 2026

May 14 @ 2:00 pm – 3:30 pm

Essential Bookkeeping for Small Business Owners (Virtual)

About this workshop:

Proper record keeping and effective financial organization are critical pillars of business success, no matter the size or stage of your enterprise. As part of the Logan Katz Learning Series, this interactive and practical workshop is designed to equip business owners, entrepreneurs, and aspiring bookkeepers with the foundational skills needed to manage financial information with confidence.

In this engaging session, participants will learn:

  • The key principles and terminology of bookkeeping
  • How to set up and maintain a simple, efficient record-keeping system
  • Best practices for organizing receipts, invoices, and financial documents
  • Techniques for tracking income and expenses accurately
  • How to avoid common pitfalls that can lead to errors or missed opportunities
  • When and how to delegate bookkeeping tasks effectively

Whether you’re managing the books yourself or supervising someone who does, this workshop will provide you with the tools and clarity to stay on top of your financials and make informed decisions for your business. Designed to be accessible and actionable, the content is suitable for beginners and those looking to refresh their knowledge.

 

REGISTER HERE

 

Posted in
By: | Apr 17, 2026

May 15 @ 10:30 am – 11:30 am

E-Commerce Marketing: Diving Into 360-Degree Marketing Strategies (Virtual)

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page

About this workshop:

Ready to scale your online business with smarter, more cohesive marketing? Join us for an interactive webinar designed for entrepreneurs who want to take control of their e-commerce growth.

In this session, you’ll uncover the power of 360° marketing – a strategy that unifies your brand message across every channel and customer touchpoint. We’ll break down the entire campaign lifecycle, from creative ideation to high-performance execution, showing you how to optimize each stage of your customer journey.

Discover proven tactics to boost engagement and sales, including how to:

  • Build anticipation with strategic pre-sale campaigns
  • Convert urgency into action using limited-time offers
  • Capture high-intent shoppers through dynamic ad targeting

By the end of this webinar, you’ll walk away with a clear action plan and practical insights to amplify your brand’s reach, streamline your marketing, and drive measurable revenue growth.

Ideal for:

  • Founders
  • E-commerce business owners
  • Marketers looking to scale with strategy and precision.

 

REGISTER HERE

 

Posted in
By: | Apr 17, 2026

May 15 @ 10:30 am – 11:30 am

E-Commerce Marketing: Diving Into 360-Degree Marketing Strategies (In Person)

Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page .

About this workshop:

Ready to scale your online business with smarter, more cohesive marketing? Join us for an interactive webinar designed for entrepreneurs who want to take control of their e-commerce growth.

In this session, you’ll uncover the power of 360° marketing – a strategy that unifies your brand message across every channel and customer touchpoint. We’ll break down the entire campaign lifecycle, from creative ideation to high-performance execution, showing you how to optimize each stage of your customer journey.

Discover proven tactics to boost engagement and sales, including how to:

  • Build anticipation with strategic pre-sale campaigns
  • Convert urgency into action using limited-time offers
  • Capture high-intent shoppers through dynamic ad targeting

By the end of this webinar, you’ll walk away with a clear action plan and practical insights to amplify your brand’s reach, streamline your marketing, and drive measurable revenue growth.

Ideal for:

  • Founders
  • E-commerce business owners
  • Marketers looking to scale with strategy and precision.

REGISTER HERE

 

Posted in
By: | Apr 16, 2026
A one-day event for Ottawa’s entrepreneurs to build, connect, and turn ideas into opportunity.

Join us for AccelerateOTT 2026, Ottawa’s most anticipated entrepreneurship event of the year! As part of Ottawa Innovation Week, the one-day summit for entrepreneurs, founders, and fearless builders shaping the future returns. Join us for a day of insightful discussions, impactful presentations, unparalleled networking opportunities, and Startup World Cup Ottawa Regional Competition.

AI is changing how startups launch, validate, and scale. This one-day experience is designed to help you move faster, make smarter decisions, and connect with the people who can accelerate your path to growth. With sessions focused on growth, funding, and innovation—and the high-stakes Startup World Cup pitch competition—this is where ambition meets opportunity.

For over a decade, we’ve fueled the fire of founders, owners, investors and aspiring entrepreneurs. This year is no exception – with an agenda packed with incredible sessions.

Secure your spot today for this event and take the next step towards entrepreneurial excellence!

About Startup World Cup

The Startup World Cup is a series of global startup conferences and pitch competitions powered by Pegasus Tech Ventures, featuring 100+ regional events across 60+ countries. These events culminate in our 2026 Grand Finale hosted in Silicon Valley (USA), where winning startups from each regional event will compete for a $1M prize in November.

Hosted by Invest Ottawa’s Venture Path

This event is hosted by Invest Ottawa’s Venture Path, a program designed to support high-growth founders as they build, scale, and lead successful businesses. IO Venture Path provides entrepreneurs with access to expert mentorship, tailored programming, and a strong peer network, helping founders navigate complexity, accelerate growth, and make confident, informed decisions at every stage of their journey. Learn more.

Additional Information

  • Complimentary catering will be provided.
  • Should you have any specific mobility requirements or accommodations, please contact Melissa McMahon at [email protected]. Our team will be pleased to work with you to make all the arrangements required for a great experience.
  • Special moments and memories will be recorded during this event and shared with our community via our website and social media.

Posted in
By: | Apr 15, 2026
Join us for an immersive workshop where you will dive into the essentials of customer discovery.

This workshop series is an exclusive opportunity only offered to Ottawa based, early–stage tech companies interested in the IO Ignition Program or looking to learn the fundamentals of building a tech startup.

If you are interested in attending, please secure your spot now.

Here’s what to expect:

Join us for an immersive workshop where you will dive into the essentials of customer discovery.

Overview

Join us for an immersive workshop where you will dive into the essentials of customer discovery.

Learn the process of validating your business model or idea, by having direct conversations with your ideal customers.

A strong Customer Discovery process unlocks key insights into:

  • Your ideal customer’s desires and wants
  • The pain points and challenges that get in the way
  • How they have tried to solve these pains and challenges
  • The reality of how THEY want your business to help

In two hours we will explore how this process can take your business from 0 to 100, explore various research methodologies and learn specific customer discovery techniques. Walk away equipped with practical steps to ace your customer-customer conversations.

You can get to connect with like-minded founders and expand your network within the vibrant startup ecosystem.

Workshop Schedule*

Workshops will take place in-person at Bayview Yards: 7 Bayview Station Road, Ottawa, Ontario

1:00 PM to 3:00 PM

Requirements:

Tech or Tech Enabled Company/Product

Located in Ottawa

Please note that to benefit from the peer-to-peer nature of these sessions, all attendees are expected to engage and remain for the full session.

Posted in
By: | Apr 14, 2026

May 12 @ 1:00 pm – 2:15 pm

Winning SEO with Google Business Profile (Virtual)

About this workshop:

Did you know that your Google Business Profile is one of the top things that influence your ranking and how you show up in search engines results?

Indeed, reviews, pictures, categories, and many more Google Business Profile items contribute to your position on Google.

But as you are reading this, maybe you’re wondering “what is this Google Business thing I’ve never heard of?”. If so, we’ve got you covered.

If you have an account, this seminar will show you how to leverage it by learning easy to follow techniques designed to boost your profile so that it can generate awareness and engagement and get plenty of clicks, and ultimately, more leads and sales.

If you don’t a Google Profile account, the session will teach you how to create your free account and get Google to notice it.

What you will learn:

  • How to set up a Google Business Profile account
  • What to do to optimize your account so it is shown more frequently
  • How to increase your visibility on Google Maps

 

About the speaker:

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER HERE

 

Posted in
By: | Apr 14, 2026

May 19 @ 1:00 pm – 2:30 pm

Getting Started with Intellectual Property – Understanding Trademarks (Virtual)

About the workshop:

Have you found the perfect logo or brand name – something clever, memorable, and reflective of your product or service? Before you invest time and resources into building your brand around it, it’s critical to understand how trademarks can safeguard your identity and give you a competitive edge.

In this informative session designed specifically for entrepreneurs and small business owners, we’ll break down the essentials of trademarks – what they are, why they matter, and how they can support your business growth. You’ll learn how registering a trademark can:

  • Protect your logo, brand name, or slogan from being used by competitors
  • Enhance the credibility and value of your business
  • Help you expand confidently into new markets
  • Prevent costly legal disputes down the line

Whether you’re launching a new venture or looking to strengthen an existing brand, this webinar will equip you with the knowledge you need to make smart, strategic decisions about your intellectual property.

 

About the speaker:

Elizabeth Collinson has worked with the Canadian Intellectual Property Office (CIPO) for more than 20 years.

While working with CIPO, Elizabeth has held various positions including a Trademarks Examiner, a Business Development Officer, a Project Manager and now as an IP Advisor.

Elizabeth has successfully passed the Trademark Agent examination and is listed as an inactive Trademark Agent on the Canadian Patent Agent and Trademark Agent (CPATA) register.

About CIPO:

The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.

REGISTER HERE