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Posted in
By: | Feb 10, 2026

Google Advertising: The Business Owner’s Starter Guide (Virtual)

About the workshop

You’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.

Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.

By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.

If you’ve ever been curious about Google Advertising, you won’t want to miss this session!

Who should attend:

  • New business owners entering the market and aiming to get the word out quickly
  • Entrepreneurs and consultants wanting to brush up on their knowledge
  • Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy

What you will learn:

  • Why Google Advertising is so powerful
  • Keyword match types and your money
  • Smart Mode versus Expert Mode
  • How to set a realistic budget

About the Presenter

This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing, an Ottawa-based firm that specializes in helping businesses get found on Google.

David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.

David offers a full series of seminars relating to Google solutions that get your business found online, including:

  • Google Ads
  • Google Business Profile & SEO (search engine optimization)
  • Google Analytics 4 (GA4)

REGISTER HERE

Posted in
By: | Feb 9, 2026

Exporting via E-Commerce: Logistics, Customs & Regulations (In Person)

Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.

About this workshop:

Join us for a comprehensive workshop designed to guide you through the essential elements of exporting goods overseas. Whether you’re new to international trade or looking to refine your current operations, this session will provide valuable insights into the key documentation and compliance requirements every exporter needs to understand.

We’ll be covering the foundational export documents necessary to ship products abroad, including commercial invoices, packing lists, certificates of origin, and other critical paperwork required for smooth Customs clearance. From there, we’ll explore the main components of Customs compliance, helping you understand how to avoid delays, fines, and legal complications by adhering to international trade regulations.

The workshop will also dive into the logistics of international freight management, including how to calculate and manage duties and taxes across different countries. We’ll examine best practices for export packaging and labelling to ensure your products arrive safely and meet destination country standards.

In addition, you’ll gain insights into various modes of transport—air, sea, road, and rail—and how to choose the most suitable carrier based on cost, speed, and destination. We’ll discuss strategies for handling international returns, and how to streamline your global operations through online marketplaces, fulfillment centers, and third-party logistics providers (3PLs).

By the end of this session, you will have a clearer understanding of the full export process and the tools needed to optimize your international shipping operations.

About the speaker:

Following a + 30-year international logistics career, Christian Sivière started a Montréal-based import-export consultancy in 2010, Solimpex, active in two areas:

  • consulting to help SMEs grow internationally; and
  • training on the regulatory, customs and logistics aspects of Importing and Exporting, Free Trade Agreements and Supply Chain Optimization.

Christian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce, Export Québec, Invest Ottawa, Supply Chain Canada and similar, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional.

REGISTER HERE

Posted in
By: | Feb 9, 2026

Exporting via E-Commerce: Logistics, Customs & Regulations (Virtual)

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About this workshop:

Join us for a comprehensive workshop designed to guide you through the essential elements of exporting goods overseas. Whether you’re new to international trade or looking to refine your current operations, this session will provide valuable insights into the key documentation and compliance requirements every exporter needs to understand.

We’ll be covering the foundational export documents necessary to ship products abroad, including commercial invoices, packing lists, certificates of origin, and other critical paperwork required for smooth Customs clearance. From there, we’ll explore the main components of Customs compliance, helping you understand how to avoid delays, fines, and legal complications by adhering to international trade regulations.

The workshop will also dive into the logistics of international freight management, including how to calculate and manage duties and taxes across different countries. We’ll examine best practices for export packaging and labelling to ensure your products arrive safely and meet destination country standards.

In addition, you’ll gain insights into various modes of transport—air, sea, road, and rail—and how to choose the most suitable carrier based on cost, speed, and destination. We’ll discuss strategies for handling international returns, and how to streamline your global operations through online marketplaces, fulfillment centers, and third-party logistics providers (3PLs).

By the end of this session, you will have a clearer understanding of the full export process and the tools needed to optimize your international shipping operations.

About the speaker:

Following a + 30-year international logistics career, Christian Sivière started a Montréal-based import-export consultancy in 2010, Solimpex, active in two areas:

  • consulting to help SMEs grow internationally; and
  • training on the regulatory, customs and logistics aspects of Importing and Exporting, Free Trade Agreements and Supply Chain Optimization.

Christian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce, Export Québec, Invest Ottawa, Supply Chain Canada and similar, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional.

REGISTER HERE

 

Posted in
By: | Feb 7, 2026
A hands-on bootcamp for tech founders ready to validate their idea and build the right thing.

Have a tech startup idea but not sure what to build, who it’s for, or where to start?

This one-day, in-person Startup Fundamentals Bootcamp is designed for early-stage founders who want to move from idea to action. You’ll spend a full Saturday working through the core building blocks of a startup, with hands-on exercises, real examples, and practical tools you can use immediately.

In this bootcamp, you will:

  • Build and refine your business model with the Lean Canvas
  • Clearly define your target customer and problem
  • Learn how to run effective customer discovery interviews
  • Understand how to use AI tools and prompts to research, validate, and scope an MVP

This is not a lecture series—it’s a working session. You will leave with concrete next steps.

You’ll also get:

  • Direct access to experts
  • Peer learning from other founders at a similar stage
  • Breakfast, lunch, and caffeine ☕

This bootcamp is ideal for:

  • Aspiring and first-time founders
  • Early-stage tech founders at the idea or early MVP stage
  • Founders considering applying to IO Ignition
  • Anyone feeling stuck and looking for clarity on bringing their idea to life

You do not need:

  • A registered company
  • A co-founder or team
  • A finished product

You do need:

  • An idea you’re willing to test
  • Openness to feedback
  • Willingness to do the work
Posted in
By: | Feb 5, 2026
Celebrate International Women’s Month with an inspiring conversation on resilience, entrepreneurship, and building against the odds.

Celebrate International Women’s Month with an inspiring afternoon focused on resilience, purpose-driven entrepreneurship, and building a business against the odds. Designed for women business owners and aspiring entrepreneurs, particularly those leading product- and service-based businesses, this in-person event offers real stories, fresh perspective, and meaningful inspiration.

Through an honest and powerful conversation, we’ll explore what it truly means to build with conviction, navigate adversity, and lead with purpose even when the path forward is uncertain. Guests can expect an inspiring keynote and moderated discussion, practical insights on purpose-led entrepreneurship, and opportunities to connect with fellow founders, business owners, and ecosystem partners. The afternoon will also include a tradeshow-style showcase, networking reception, and complimentary catering.

This event will be hosted in person, with a live stream option available for those unable to attend onsite.

Featured Speaker

Emily O’Brien | Founder of Comeback Snacks

Emily O’Brien is the founder of Comeback Snacks, a purpose-driven popcorn company rooted in creativity, quality ingredients, and second chances. While incarcerated as a first-time offender, Emily observed women creating popcorn recipes with limited resources, sparking the idea for a business that would later become a nationally recognized brand.

Today, Comeback Snacks works to reduce stigma surrounding prior convictions while empowering individuals through employment, training, and education. Emily’s story is a powerful reminder that resilience, purpose, and conviction can fuel both personal transformation and business success.

Join us for a conversation that challenges assumptions, celebrates women’s leadership, and proves there is no single path to entrepreneurship.

Event Details

Date: Monday, March 23, 2026

Time: 2:00 to 4:30 PM

Location: The RBC Foundry, Bayview Yards
In-person event with live stream available

Tickets: Free admission
Tickets may be available at the door (if not sold out)

SME Tradeshow

As part of the event, we will host a curated SME tradeshow featuring women-owned businesses, predominantly based in Ottawa. This marketplace will showcase a range of services, unique goods, and thoughtfully made products from local entrepreneurs.

The tradeshow offers attendees an opportunity to discover emerging businesses, connect directly with founders, and help support women building and growing their ventures. The SME Tradeshow is hosted by Invest Ottawa’s Small Business Enterprise Centre, which supports entrepreneurs through advisory services, programs, and resources designed to help small businesses start, grow, and succeed.

Learn more about the Small Business Enterprise Centre
https://www.investottawa.ca/small-business-programs/

Agenda

2:00 PM Doors and registration open
SME trade show booths open

2:30 – 2:45 PM Opening remarks led by Sonya Shorey

2:45 – 3:45 PM Keynote presentation by Emily O’Brien and moderated Q&A

3:45 – 4:00 PM Closing remarks

4:00 – 4:30 PM Networking and SME trade show

Additional Information

  • Complimentary catering will be provided.
  • Complimentary parking is available onsite. Additionally, Bayview Yards is located 600m away from Bayview Station, the O-Train stop.
  • Should you have any specific mobility requirements or accommodations, please contact Jennifer Prevost at [email protected]. Our team will be pleased to work with you to make all the arrangements required for a great experience.
  • Special moments and memories will be recorded during this event and shared with our community via our website and social media.
  • By registering for this event, you will receive event-related emails and an invitation to subscribe to our IMW official mailing list.

Invest Ottawa Charity Partners

Join the Community – Women United

This year, Invest Ottawa is proud to partner with Women United for International Women’s Month 2026.

Women United is a vital part of United Way East Ontario: a community of diverse and dedicated changemakers focused on transforming the lives of women, girls, and gender-diverse people across our region. They exist because too many people still face barriers like violence, poverty, and systemic discrimination that limit their potential.

Women United’s mission is simple and powerful: to leverage time, talent, and resources so women can build strong, independent lives. For more than a decade, Women United has invested in programs and projects that help women and their families lead safe, healthy, and empowered lives, while addressing the root causes that keep inequities in place.

To learn more about Women United visit https://www.unitedwayeo.ca/get-involved/women-united/

Clothing Drive – Dress for Success

As part of our impact-focused programming, we’re hosting an Office Wear Clothing Drive in support of Dress for Success, an organization empowering women and gender-nonconforming individuals with support, professional attire, and development tools to achieve economic independence and thrive.

Throughout the month and at each of our IWM events, a donation box will be available in the Bayview Yards lobby. We invite you to donate suits, blouses, shoes, watches — anything professional and office-ready! Thank you for helping us empower women. To learn more: https://ottawa.dressforsuccess.org/get-involved/donate/

Register Now

Year after year, this event promises to be one that can’t be missed. Register now to reserve your free ticket today!

Important Event Details

If you are joining us in person, we are delighted to share the information below regarding transportation to our innovation hub and the support available upon arrival.

  • Cycling: Located beside the Ottawa River Pathway and many other routes, Bayview Yards is easily accessible via bicycle. We offer ample bike racks at the front and back of our building throughout all seasons.
  • Driving: 50 spaces along Bayview Station Road offer 2 hours of free parking, and 27 spaces along Stonehurst and Burnside offer 1 hour of free parking.
  • Parking: Complimentary parking is available onsite.
  • Transit: Bayview Yards is 600m away from Bayview Station, which serves multiple routes. It is also the O-Train stop.
  • Inclusive & Accessible: Should you have any specific mobility requirements, please contact Emily Mckay, Events Lead, at [email protected]. Our team will be pleased to work with you to make all the arrangements required for a great experience.

By registering for this event, you accept that:

  • You may be photographed or video recorded as we capture special moments during this event and share memories with our community via our website and social media.
  • You will receive event-related emails and an invitation to subscribe to our mailing list.

Register Now

If you’re aspiring, pivoting, or scaling a business, this is the place to be on March 23, 2026. Join us at Bayview Yards or catch all the action virtually; we will share the event streaming link before March 23rd.

No matter where you are, this event is not to be missed. All are welcome, and it’s all free!

Posted in
By: | Feb 5, 2026
Join us for our International Women’s Month flagship event. Build connections and leave inspired by fierce, fearless, and focused founders!

Join us for The F Factor, a dynamic half-day event celebrating the forces that fuel women founders and leaders. Hosted during International Women’s Month, this morning gathering brings together entrepreneurs, business owners, and ecosystem leaders for honest conversation, shared learning, and meaningful connection.

Through engaging panel discussions, a keynote presentation or fireside chat, and interactive Q and A sessions, The “F” Factor explores the real experiences behind building and scaling a business. From ambition and failure to funding, flexibility, and fortitude, this event creates space for candid dialogue, lived experience, and practical insight. Attendees will enjoy breakfast catering and dedicated time for networking, with opportunities to connect with fellow founders and ecosystem partners throughout the morning.

Whether you are building your first venture or leading a growing organization, The “F” Factor offers inspiration, perspective, and community to help you move forward with clarity and confidence.

This event reflects Invest Ottawa’s ongoing commitment to advancing women, fostering inclusion, and supporting long-term impact across our ecosystem. Learn more.

Hosted by Invest Ottawa’s Venture Path

This event is hosted by Invest Ottawa’s Venture Path, a program designed to support high-growth founders as they build, scale, and lead successful businesses. IO Venture Path provides entrepreneurs with access to expert mentorship, tailored programming, and a strong peer network, helping founders navigate complexity, accelerate growth, and make confident, informed decisions at every stage of their journey. Learn more.

Event Details

Date: March 9, 2026

Time: 8:30 to 12:00 PM

Location: The RBC Foundry, Bayview Yards
In-person event with live stream available

Tickets: Free admission
Tickets may be available at the door (if not sold out)

Agenda

8:30 9:00 AM Registration and networking

9:00 9:15 AM Welcome and opening remarks led by Sonya Shorey

9:15 10:00 AM Keynote Presentation (to be announced shortly!)

10:00 10:15 AM Q&A with Keynote Presenter

10:15 10:30 AM Networking break

10:30 11:15 AM Panel Discussion (more details to come!)

11:15 11:25 AM Q& A with panelists

11:25 11:30 AM Closing remarks

11:30 12:00 PM Networking

12:00 PM Event concludes

Speakers

Speaker details will be announced soon.

Additional Information

  • Complimentary catering will be provided.
  • Complimentary parking is available onsite. Additionally, Bayview Yards is located 600m away from Bayview Station, the O-Train stop.
  • Should you have any specific mobility requirements or accommodations, please contact Jennifer Prevost at [email protected]. Our team will be pleased to work with you to make all the arrangements required for a great experience.
  • Special moments and memories will be recorded during this event and shared with our community via our website and social media.
  • By registering for this event, you will receive event-related emails and an invitation to subscribe to our IMW official mailing list.

Invest Ottawa Charity Partners

Join the Community – Women United

This year, Invest Ottawa is proud to partner with Women United for International Women’s Month 2026.

Women United is a vital part of United Way East Ontario: a community of diverse and dedicated changemakers focused on transforming the lives of women, girls, and gender-diverse people across our region. They exist because too many people still face barriers like violence, poverty, and systemic discrimination that limit their potential.

Women United’s mission is simple and powerful: to leverage time, talent, and resources so women can build strong, independent lives. For more than a decade, Women United has invested in programs and projects that help women and their families lead safe, healthy, and empowered lives, while addressing the root causes that keep inequities in place.

To learn more about Women United visit https://www.unitedwayeo.ca/get-involved/women-united/

Clothing Drive – Dress for Success

As part of our impact-focused programming, we’re hosting an Office Wear Clothing Drive in support of Dress for Success, an organization empowering women and gender-nonconforming individuals with support, professional attire, and development tools to achieve economic independence and thrive.

Throughout the month and at each of our IWM events, a donation box will be available in the Bayview Yards lobby. We invite you to donate suits, blouses, shoes, watches — anything professional and office-ready! Thank you for helping us empower women. To learn more: https://ottawa.dressforsuccess.org/get-involved/donate/

Posted in
By: | Feb 2, 2026

Starting a Business: A Bird’s Eye View of the Legal Landscape (Virtual)

About this workshop:

Join us to get a bird’s eye view of the legal landscape when it comes to starting a business. We will explore different forms of business organizations.

Sole Proprietorships

  • what does it means to be a sole proprietor? What are the advantages and disadvantages of this structure of business?

Partnerships

  • how and when can a partnership arise? What are some advantages and disadvantages flowing from this particular structure?

Incorporation

  • much of the presentation will focus on the characteristics, advantages and disadvantages of a corporation (i.e. ownership, continuity, limited liability, tax planning, employee stock options etc.).
  • how does input at the start-up stage impact the division of equity amongst key stakeholders and directly corresponding, the importance of a shareholders’ agreement while the parties are in good spirits

 

REGISTER HERE