With the ability to target specific audiences and drive traffic to websites, paid social media advertising is a necessity for businesses looking to increase their online sales.
But knowing how to start, what to spend, and what platforms to focus your efforts on can be a challenge to any business owner.
Join the Paid Advertising Team at seoplus+ for Paid Advertising Fundamentals for Local Success: Social Edition, and discover the fundamentals of reaching and engaging your target audience online to increase sales.
The discussion will focus on:
- The impact of paid social advertising for local businesses
- Which channels you should be leveraging as part of your digital marketing strategy
- How to set up campaigns
- Best practices you should incorporate
- Success stories from local clients
Register today! And learn how local businesses can leverage social media to generate more online sales.
About the Speakers
Lisa Westlund is the Paid Ads Manager at seoplus+, an Ottawa-based digital marketing agency. She works strategically with local and national clients across various verticals to achieve their unique business goals. With over 7 years of experience and passion for digital marketing, Lisa has helped hundreds of businesses increase brand exposure across relevant paid advertising channels, drive qualified website traffic and conversions, and better understand the ROI from digital marketing efforts.
Yoftahe (Yoshi) Kassa is a Digital Marketing Specialist at seoplus+ with over 5 years of experience. Specializing in Search Engine Marketing & Paid Social, Yoshi works closely with businesses to help develop & execute data-driven digital campaigns in line with their business objectives.
About Digital Main Street
Digital Main Street is helping small businesses impacted by COVID-19 in Ontario to recover and grow.
Through the Digital Main Street Future Proof Program, qualified applicants (restaurant, retail shops, skilled trades, and home-based businesses) can access their own digital squad, business advisors, and training resources – for free.
Learn more about Digital Main Street by visiting investottawa.ca/digital-main-street.
This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.