Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About this workshop:

In today’s world of endless AI-generated content and constant digital noise, attention is scarce – and authenticity is your competitive edge. For entrepreneurs, the ability to communicate clearly, inspire trust, and move people to action isn’t just helpful – it’s a growth strategy.

This hands-on workshop is designed to help business owners master the distinct yet complementary roles of pitching and storytelling. You’ll learn when to deliver a sharp, persuasive pitch – and when to lean into narrative to build connection, credibility, and momentum.

Through practical exercises and real-world examples, you’ll discover how to:

• Choose between pitching and storytelling based on your audience, objective, and platform
• Uncover unspoken needs and craft messages that resonate and stick
• Leverage AI as a communication tool, while preserving your unique voice and authenticity

Whether you’re speaking to investors or customers, you’ll leave with the clarity and confidence to communicate in ways that drive meaningful action.

About the speaker:

Lubna is the Founder and CEO of Stories, a coaching and mental health platform that was proudly recognized as the Most Innovative Mental Health Tech for 2023 by Mentl. With a unique career spanning marketing and coaching, she combines her expertise to grow organizations, while growing their leaders.

A passionate advocate for growth and transformation, Lubna is an ICF-accredited (PCC) coach and a certified practitioner in Dr. Gabor Maté’s Compassionate Inquiry Program. She has worked with royalty and leaders from Fortune 500 companies—including Coca-Cola, Google, American Express, BP, Bayer, and Square, BASF, US Department of Airforce, Federal Aviation Administration and CVC Health Corporation

With over 20 years of leadership and consulting experience, Lubna has held regional executive positions at Coca-Cola, the United Nations Development Programme (UNDP), and BNP Paribas, as well as advising startups across various industries, including e-commerce, FMCG, banking, and human development. As a Coca-Cola alumna, she spent years building the iconic brand and driving impactful initiatives.

Speaking and Thought Leadership:

Lubna is a globally recognized speaker, having delivered hundreds of talks worldwide, including two TEDx talks. She has engaged with organizations like Johnson & Johnson, Nasdaq Entrepreneurial Center, Endeavor, Invest Ottawa, and TiE, among others. She has hosted global conferences and roundtables featuring luminaries such as Sophie Grégoire Trudeau, Dr. Gabor Maté, and over 40 household names. Additionally, she has shared stages with notable figures like Steve Wozniak, co-founder of Apple.

Published Work and Media Features:

Lubna is the author of Enhancing Business Community Relations, published by the United Nations Development Programme, and is currently working on her next book, Crack It, which delves into the power of transformation. Her insights have been featured in major outlets, including Associated Press, Fast Company, and Entrepreneur Magazine, as well as in the book Something to Believe In: Creating Trust and Hope in Organizations.

Advocacy and Personal Life:

As a board member for griefstories.org, Lubna continues her mission to foster meaningful change. A tireless advocate for women in leadership, she is also a proud mother of three, balancing her professional and personal life with grace.

*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.