The Evolution of Brands and Digital-First Engagement

Details
Date:

March 10

Time:

10:00 am - 12:00 pm

Click to Register: https://www.eventbrite.ca/e/the-evolution-of-brands-and-digital-first-engagement-tickets-141854511663
Organizer

Invest Ottawa Education Centre

Website: https://www.eventbrite.ca/o/invest-ottawa-education-centre-1492863402
Discover what challenger brands can do to super-charge their growth through marketing and brand-building – with Robert Hocking

The majority of Fortune 500 companies are losing market share to companies a fraction of their size.

Through a combination of rule-breaking, authenticity, and audience engagement, small brands are disrupting the establishment and motivating consumers to alter their buying behaviour.

Join host Robert Hocking for The Evolution of Brands and Digital-First Engagement Wednesday, March 10th at 10 AM, for a presentation that will uncover:

  • how consumer influence has evolved
  • how large companies are their own worst enemy
  • what challenger brands can do to capitalize and super-charge their growth through brand-building and marketing

Register for this free event today and learn how online tools have evolved traditional marketing methods and how you can use them to better understand and engage with your consumers.

Also – don’t miss Robert’s second session: Market Readiness in a Digital Age, happening one week later on March 17th!

About the speaker

Robert Hocking

Robert is a recently-returned native of Ottawa, who is a consultant and writer specializing in brand and marketing strategy.

His career began in the late ‘80s in advertising and took him into leadership roles in PR, digital, and environmental and shopper design. He’s worked as Head of Strategy for Saatchi X UK; Vice President, Strategy for Ogilvy & Mather; as a Senior Vice President, Managing Director for Young & Rubicam; and as Chief Development Officer for Fitch Worldwide, one of the world’s foremost brand and retail design consultancies.

Robert’s experience spans government, B to B and B to C categories for clients including Cisco, Alcatel, Microsoft, IBM, Lenovo, Motorola, Unilever, Kraft, Diageo, Bacardi, Avon, Nokia, Dell, and Philips across countries that include Canada, the US, the UK, Germany, Russia, Switzerland, Nigeria, India, the UAE, Argentina and China.

In addition to his work as a consultant, Robert has written for Design: Retail Magazine and The Robin Report in the US, The Huffington Post in the UK, and in 2019 he co-published a book titled, ‘The Store (What Is It Good For?) And the Future of Retail Experience.’ He has also been a Teaching Fellow at Said Business School, University of Oxford, and has guest lectured at the University of Edinburgh, Leeds University, Delft University of Technology, University College London, and the London School of Economics.

About Digital Main Street

Whether you’re just getting started, or you’re looking for ways to improve your digital strategy, Digital Main Street can help.

Government-funded programs and services, professional advice and digital transformation teams are available to help you adopt digital solutions – for free.

Apply to Future Proof your business today, and access a dedicated digital transformation team that can help make technology part of your business – quickly, easily and absolutely free.

This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario.

2021-03-10 10:00:00 2021-03-10 12:00:00 America/Toronto The Evolution of Brands and Digital-First Engagement Details Date: March 10 Time: 10:00 am - 12:00 pm Click to Register: https://www.eventbrite.ca/e/the-evolution-of-brands-and-digital-first-engagement-tickets-141854511663 Organizer Invest Ottawa Education Centre Website: https://www.eventbrite.ca/o/invest-ottawa-education-centre-1492863402 Discover what challenger brands can do to super-charge their growth through marketing and brand-building – with Robert Hocking The majority of Fortune 500 companies are losing market share to companies a fraction of their […]
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