Note: This event page is for the in person option of our hybrid model. Click here to go to the virtual event page.

This is an Invest Ottawa event, presented by TD

About this workshop:

Join Jonah, a business consultant and fermentation expert, for an insightful session on the fundamentals of the Food Consumer Packaged Goods (CPG) industry. Designed for aspiring entrepreneurs and established businesses looking to expand their footprint, this talk will cover essential aspects of marketing, distribution channels, and the macro challenges facing the CPG sector today.

Key Topics:
1. Marketing Strategies for Food CPG:
– Identifying and targeting your ideal consumer
– Crafting compelling brand stories that resonate
– Leveraging digital marketing and social media to build brand awareness

2. CPG Distribution Channels:
– Navigating retail, e-commerce, and direct-to-consumer models
– Building relationships with distributors and retailers
– Optimizing supply chain and inventory management

3. Macro Business Challenges in CPG:
– Understanding market trends and consumer behavior
– Addressing competition and market saturation

4. Special Focus: Fermentation and Beverage Segments:
– Exploring opportunities within fermentation and beverage niches
– Innovating with traditional and novel fermentation techniques
– Case studies of successful fermented and beverage CPG brands

5. Building a Purpose-Driven Business:
– Defining your brand’s mission and values
– Creating a compelling narrative that attracts loyal customers
– Integrating sustainability and social responsibility into your business model

6. Regulation and Compliance in Ontario:
– Overview of key regulations impacting the food CPG sector
– Navigating labeling, safety standards, and certification processes
– Resources and best practices for maintaining compliance

Why Attend:
Whether you’re launching a new product or seeking to scale your existing CPG business, this talk provides valuable insights and practical strategies to help you succeed in the competitive food industry. Benefit from Jonah’s extensive experience in business development, fermentation innovation, and marketing to elevate your brand and navigate the complexities of the CPG landscape.

About the speaker:

Jonah Greenbaum Shinder is a business consultant and entrepreneur specializing in the Food and Beverage sector, focusing on fermentation, upcycling, and beverages. As the founder of JKGS Consulting Group, Jonah has successfully raised over $260,000 in loans and grants to support innovative ventures. With a Master of Business in Entrepreneurship and Technology from the University of Waterloo’s Conrad School of Entrepreneurship and Business, Jonah combines academic excellence with hands-on experience to drive business growth and development.

Before founding JKGS Consulting, Jonah worked for 5+ years at Escarpment Labs, where they spearheaded the development of the Homebrew department and Food Fermentation department, utilizing diverse fermentation products such as miso, shoyu, beer, wine, and sake, increasing departmental revenue by 300% over three years. Jonah is also a dedicated educator, sharing their fermentation and culinary management expertise as a teacher and consultant at Cordon Bleu in Ottawa.
Visit www.jkgsconsulting.com to learn more about Jonah and their consulting services.