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Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.

BONUS! The in-person version of this session will include an extra 30-minute workshop afterwards, for more 1-on-1 help with our presenter. Not available for virtual attendees.

About the workshop

You have probably heard different things about advertising on Google; some good, some not so complimentary.

In this beginner level workshop, you can learn about some of Google Ads’ ‘trap doors’ and how to avoid them so your account is profitable.

We will run down ten common and expensive mistakes managing your Google Ads, and how to fix them; including:

· Getting all that data to work for you (and understanding key terms)

· Researching keywords

· Understanding the Campaigns, Ad Groups, and settings

· Setting up for success

· And a few extra surprises

You won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.

About the Presenter

This workshop is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER NOW

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

BONUS! The in-person version of this session will include an extra 30-minute workshop afterwards, for more 1-on-1 help with our presenter. Not available for virtual attendees.

About the workshop

You have probably heard different things about advertising on Google; some good, some not so complimentary.

In this beginner level workshop, you can learn about some of Google Ads’ ‘trap doors’ and how to avoid them so your account is profitable.

We will run down ten common and expensive mistakes managing your Google Ads, and how to fix them; including:

· Getting all that data to work for you (and understanding key terms)

· Researching keywords

· Understanding the Campaigns, Ad Groups, and settings

· Setting up for success

· And a few extra surprises

You won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.

About the Presenter

This workshop is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER NOW

Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.

About the workshop:

The pursuit of a perfect work-life balance is unrealistic and leads to frustration, burnout and disappointment. Instead we invite you to explore a more realistic and attainable concept – creating harmony between your work and personal life.

Our coaching workshop empowers you to reclaim control over your time, fostering a holistic equilibrium that leads to reduced stress, enhanced creativity, and a renewed sense of purpose.

About our presenting company, Stories:

Stories has transformed the coaching scene by connecting founders and executives with specialized premium coaches who understand their journey.

REGISTER HERE

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About the workshop

The pursuit of a perfect work-life balance is unrealistic and leads to frustration, burnout and disappointment. Instead we invite you to explore a more realistic and attainable concept – creating harmony between your work and personal life.

Our coaching workshop empowers you to reclaim control over your time, fostering a holistic equilibrium that leads to reduced stress, enhanced creativity, and a renewed sense of purpose.

About our presenting company, Stories:

Stories has transformed the coaching scene by connecting founders and executives with specialized premium coaches who understand their journey.

REGISTER HERE

Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.

About this workshop:

This seminar will provide a broad outline of what you need to know to start importing goods from abroad:

– financial issues (Incoterms, payments, exchange rates, insurance), Canadian import regulations, labelling, quotas.

– permits and licences, logistics costs, the documentation required for smooth customs clearance, how duties and taxes work,.

– Free Trade Agreements and their impact, the role of the customs broker and other intermediaries.

Learn the basics as well as the important details impacting your bottom line and avoid mistakes, minimize costs/risks and maximize revenue.

About the speaker:

Following a + 30-year international logistics career, Christian Sivière started a Montréal-based import-export consultancy in 2010, Solimpex, active in two areas:

– consulting to help SMEs grow internationally; and

– training on the regulatory, customs and logistics aspects of Importing and Exporting, Free Trade Agreements and Supply Chain Optimization.

Christian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce, Export Québec, Invest Ottawa, Supply Chain Canada and similar, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional.

REGISTER HERE

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About this workshop:

This seminar will provide a broad outline of what you need to know to start importing goods from abroad:

– financial issues (Incoterms, payments, exchange rates, insurance), Canadian import regulations, labelling, quotas.

– permits and licences, logistics costs, the documentation required for smooth customs clearance, how duties and taxes work,.

– Free Trade Agreements and their impact, the role of the customs broker and other intermediaries.

Learn the basics as well as the important details impacting your bottom line and avoid mistakes, minimize costs/risks and maximize revenue.

About the speaker:

Following a + 30-year international logistics career, Christian Sivière started a Montréal-based import-export consultancy in 2010, Solimpex, active in two areas:

– consulting to help SMEs grow internationally; and

– training on the regulatory, customs and logistics aspects of Importing and Exporting, Free Trade Agreements and Supply Chain Optimization.

Christian is a subject-matter expert and lectures for the Canadian International Freight Forwarders Association in Toronto, gives seminars and webinars for various trade organizations like the Montreal Chamber of Commerce, Export Québec, Invest Ottawa, Supply Chain Canada and similar, and personalized training for importers and exporters. He publishes articles in Inside Logistics and Supply Professional.

REGISTER HERE

Note: This event page is for the in-person option of our hybrid model. Click here to go to the virtual event page.

Presented by Invest Ottawa partner Mann Lawyers

About the workshop

Clearly written contracts are one of the best ways to protect your business. This seminar will cover the basics of contract law, including how to create a binding contract, common types of commercial contracts and contractual clauses and best practices to protect your business in contractual relationships.

About the Presenters

As a corporate and commercial lawyer, Marina provides clients with a wide range of services, including assisting in acquisition and sale of businesses, commercial leasing, business formation and governance, as well as drafting and reviewing a variety of commercial contracts. In addition, she advises both franchisees and franchisors on franchise agreements and disclosure requirements.

Megan leads the Not-for-Profit and Charity Law team at Mann Lawyers, where she works with a variety of clients from small not-for-profits starting out to large national organizations, advising them on governance, regulatory and compliance matters, transactions and agreements of all kinds. In her business law practice, she has significant experience in mergers and acquisitions and contractual matters, including having worked the purchase and sale of professional practices. She also frequently works with clients on re-organizations, regulatory and compliance matters, the regulated professions and commercial agreements.

REGISTER HERE