Posted in
By: Brock Murray | Jun 10, 2021
Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners.

You’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.

Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.

By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.

If you’ve ever been curious about Google Advertising, you won’t want to miss this session!

What you will Learn:

  • How Google Ads are priced
  • How to set a realistic budget
  • How to track your return on investment
  • The pros and cons of working with an agency versus doing it yourself
  • Why Google Advertising is so powerful

About the Presenter

This webinar is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.


*Please note that you will receive an email with the link to join this webinar upon registering and before the session. If you do not receive it, please check your junk mailbox.

Posted in
By: Lea Moser | Jun 8, 2021

July 6 @ 1:00 pm – 2:30 pm

About this Webinar

There are many great ideas, but do you have a great business idea? This session will discuss many of the factors you need to consider before you jump into business. In this 1.5 hour session, you will be introduced to The Lean Start Up Canvas, which is a tool used to help validate your business.

It is important to develop a business model that clearly explains how your business could function and this session will help you take that first step. This session does not cover writing a business plan.

About the Speaker: Paula Hopkins and Lea Moser

Paula Hopkins is a passionate entrepreneurship advocate. She is the Senior Manager of the Entrepreneurship Team, and has worked with Invest Ottawa for over 7 years to help people start and grow their businesses.

Lea Moser oversees the workshops under the Education Center and is passionate about providing quality and impactful resources to entrepreneurs.


Posted in
By: Lea Moser | Jun 4, 2021

June 22 @ 2:30 pm – 3:30 pm

About this Event

This presentation is led by the City of Ottawa’s Business Information Officer (BIO), Joanne Cléroux. The BIO’s role is to support entrepreneurs aiming to open a new food business in Ottawa. The session provides insight into a range of entrepreneur-centric services offered by the City and focuses on topics such as the different categories of food-related business licences regulated by the City, the regulations for home-based businesses, and the interdepartmental permit and legislation requirements (i.e. health, by-law, fire and building code requirements). If you are considering opening a bakery, café, restaurant, wholesale food, catering or mobile refreshment/food business in Ottawa, this is the session for you.

About the Speaker: Joanne Cléroux, Business Information Officer, City of Ottawa

Joanne has 31 years of experience working in various departments at the City of Ottawa. Joanne’s municipal experience began in the mid 1980’s in the City Clerk’s Office. She then moved on to positions within Public Works, Realty & Property Assets Management (RPAM), Information and Technology Services (ITS), and Service Ottawa. Currently Joanne works in the Business Licensing Unit at By-law & Regulatory Services. Joanne accepted the role as “Business Ambassador” in early 2015. Since this time, she has been guiding restaurateurs through the requirements and regulations surrounding food premises. Joanne works with business owners to help ensure their understanding and compliance with the various legislative requirements including municipal by-laws, the Ontario Building Code Act, Health Protection and Promotion Act, and the Ontario Fire Code.

Interested entrepreneurs can contact Joanne for assistance concerning any matters dealing food business start up and operation by emailing her at [email protected]


Posted in
By: Lea Moser | May 28, 2021

June 23 @ 10:00 am – 11:30 am

Presented by Invest Ottawa Partner,


About this Webinar

In this highly interactive and fast-paced workshop designed for an Invest Ottawa audience (Teach, Talk, Try), MDK’s lawyers will give businesses which are 2+ years old with their checklist of the top legal issues to identify, tackle and solve this year.

About the Speakers: Naomi Morisawa De Koven and Drew Kelsall

Naomi Morisawa De Koven is the managing lawyer of MDK Business Law. She regularly advises entrepreneurs and knowledge-based businesses on legal issues relating to corporate/commercial, financing and M&A transactions. Currently, she is a director of TiE Ottawa, Mindtrust Leadership and Eastern Ontario Regional Laboratory Association.

Drew Kelsall is a business lawyer at MDK Business Law, with a primary focus on privacy and data protection. He also assists both technology and other knowledge-based clients on general corporate & commercial matters, and ensuring compliance with Canadian and Ontario laws. Outside the office, Drew enjoys skiing, traveling, and relaxing at his family’s cottage.

About MDK Business Law

MDK Business Law supports entrepreneurs by providing pro-active legal knowledge to help its clients to launch well, grow smart and thrive. The law firm provides legal advice and options that support strategy and decision-making, as well as help to address the inevitable challenges encountered during the business lifecycle. The lawyers at MDK are committed to offering time and resources to members of the local entrepreneurial ecosystem that reinforce building positive, collaborative relationships with other like-minded leaders on a path to achieving long-term business success.



Posted in
By: Lea Moser | May 26, 2021

June 23 @ 1:30 pm – 3:00 pm

About the Webinar

Market research helps you to better understand your market. It is one of the most important things you can do to ensure the success of your business idea. This seminar discusses how to conduct market research, outlines the types of market research, and provides tips on how to plan your search and be effective. Included are specific examples to illustrate how to use the many free resources available to you to obtain specific information.

About the Speaker

Diego Argaez is a Business Librarian with the Ottawa Public Library.


Posted in
By: Lea Moser | May 26, 2021

June 22 @ 10:00 am – 12:00 pm

About this Webinar

IP Strategy: Are you looking to get the most out of everything your company produces, including your products and the innovations that make them possible? Are you looking to enter international markets? Developing an intellectual property (IP) strategy will help you strategically grow your business and maximize the value of your IP. This seminar will outline what to consider when developing your IP strategy in order to help you extract value from your IP, protect your business from competitors, gain a competitive advantage, or take your business abroad.

And, You spent all that time developing a product and growing your brand—so why not make money from it? Intellectual property (IP) commercialization is the process of transforming your IP innovations and creations into commercially viable products or services. Learn about some general avenues businesses take to profit from their inventions. While the focus of this seminar will be on introductory pathways to commercialization, specifically assignment and licensing, more advanced avenues will also briefly be discussed, in addition to some of the most important considerations to keep in mind as you explore ways to extract the value of your IP.

About the Speaker: Caroline Lefebvre

Caroline Lefebvre is an Intellectual property advisor for the Canadian Intellectual Property Office (CIPO) since 2007. As such, she raises awareness, informs and trains various groups, such as entrepreneurs, inventors, professors and students on the importance of an adequate intellectual protection.

She is a Political Sciences graduate from the University of Ottawa, and has also worked in various sectors of the federal government. Her experience led her to promote, among other issues, Canadian expertise in sustainable development in emerging countries, foreign investments in Canada or the importance of the quality of web content.

Throughout her career, she has developed a strong expertise in project and event management, and also on building strategic partnerships, in marketing and in providing training.

About CIPO

The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development Canada that delivers intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.



Posted in
By: Lea Moser | May 25, 2021

June 16 @ 10:00 am – 11:30 am

Presented by Invest Ottawa Partner,

Smart & Biggar logo

About this Webinar

A brand is a powerful tool that differentiates you and your business in a crowded marketplace. Your customers rely on your trademark to ensure that they are getting the quality they have come to expect from you. Whether your business is “high tech” or “high street”, this link between you and your customers is a valuable asset.

Join Jamie-Lynn Kraft as she discusses how to leverage trademark rights to drive business advantage. Both Canadian and global markets will be discussed. In particular, the presentation will explore:

  • Why are brands critical to your business?
  • How do you choose a powerful brand?
  • How do you protect your trademarks in a global marketplace?
  • How do you create exclusivity in a crowded industry?

About the Speaker: Jamie-Lynn Kraft

Jamie-Lynn Kraft has a passion for helping businesses grow and for providing the tools needed to fully harness the potential of her clients’ brands. She works with clients in a wide variety of fields, from small- and medium-sized enterprises to multinational corporations, covering all industry areas including fashion, cosmetics, food and beverage, information technology and manufacturing.

About Smart & Biggar

Smart & Biggar helps the world’s leading tech companies protect and leverage their IP, and advise them on how to use IP Strategy to secure growth around the world. Headquartered in Ottawa with a national presence, Smart & Biggar has a consistent track record and reputation as the leaders for IP and tech law in Canada.