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Posted in
By: | Nov 11, 2022

Dec 8 @ 10:00 am – 11:00 am

Note: This event page is for the in person option of our hybrid model. If wanting to attend the workshop virtually, click here to go to the virtual event page.

About this webinar

Your Google Business Profile is among the biggest influencers where and how you show on SEO.

Reviews, pictures, categories and many more items on your Google Business Profile determine your position on Google. This seminar shows you how to leverage your account.

If you don’t have an account this seminar shows you how to get your free account, make Google notice it.

If you already have an account, you will learn easy to follow techniques to designed to boast your profile to the spots that get tons of clicks, awareness, engagement, and ultimately more sales leads.

What you learn:

• Set up Your Google Business Profile Account

• Optimize your account so it shows more frequently

• Increase the frequency you show up on the Google Map

• Manage your Google My Business Account effectively

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

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Posted in
By: | Nov 11, 2022

Dec 8 @ 10:00 am – 11:00 am

Note: This event page is for the virtual option of our hybrid model. If wanting to attend the workshop in person, click here to go to the in person event page.

About this webinar

Your Google Business Profile is among the biggest influencers where and how you show on SEO.

Reviews, pictures, categories and many more items on your Google Business Profile determine your position on Google. This seminar shows you how to leverage your account.

If you don’t have an account this seminar shows you how to get your free account, make Google notice it.

If you already have an account, you will learn easy to follow techniques to designed to boast your profile to the spots that get tons of clicks, awareness, engagement, and ultimately more sales leads.

What you learn:

• Set up Your Google Business Profile Account

• Optimize your account so it shows more frequently

• Increase the frequency you show up on the Google Map

• Manage your Google My Business Account effectively

About the Presenter

David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.

David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.

REGISTER NOW

Posted in
By: | Nov 9, 2022

Nov 23 @ 1:30 pm – 3:00 pm

About this workshop:

There are many great ideas, but do you have a great business idea? This session will discuss many of the factors you need to consider before you jump into business. In this 1.5 hour session, you will be introduced to The Lean Start Up Canvas, which is a tool used to help validate your business.

It is important to develop a business model that clearly explains how your business could function and this session will help you take that first step. This session does not cover writing a business plan.

About the speaker: Paula Hopkins

Paula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team, and has worked with Invest Ottawa for over 8 years to help people start and grow their businesses.

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Posted in
By: | Oct 28, 2022

Nov 24 @ 9:30 am – 11:00 am

Have you come up with the “next big thing”? Whether you are creating cutting-edge technology or improving a well-known product or process, you need to know more about patents. Patents can increase credibility, boost confidence among investors, keep your competitors at bay, and help you profit financially from your creativity. Don’t let someone beat you to it! Learn what you can patent and how, in order to stop others from making, using or selling your inventions, and turn your innovations into lucrative business assets.

A special note: if you attend this session and wish to discuss particulars of an invention you are working on, do NOT disclose any specifics during the open session—you’ll learn why during the seminar!

About the speaker

Caroline Lefebvre is an Intellectual property advisor for the Canadian Intellectual Property Office (CIPO) since 2007. As such, she raises awareness, informs and trains various groups, such as entrepreneurs, inventors, professors and students on the importance of an adequate intellectual protection.

She is a Political Sciences graduate from the University of Ottawa, and has also worked in various sectors of the federal government. Her experience led her to promote, among other issues, Canadian expertise in sustainable development in emerging countries, foreign investments in Canada or the importance of the quality of web content.

Throughout her career, she has developed a strong expertise in project and event management, and also on building strategic partnerships, in marketing and in providing training.

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Posted in
By: | Oct 27, 2022

Dec 5 @ 11:00 am – 12:00 pm

Note: This event page is for the in person option of our hybrid model. If wanting to attend the virtual option, click here to go to the virtual event page.

Presented by Invest Ottawa partner, Cowan Insurance

Many organizations are looking to expand their diversity, equity and inclusion initiatives. We now have the tightest labour market in recent history, and employee attraction and retention is front and centre. There is a growing need to support employee health – both physical and mental. Together, we will discuss if benefits plans are meeting the needs of those belonging to diverse communities and what changes could be made to make plans more inclusive.

About the speaker

Joining Cowan in 2019 as Principal Consultant, Group Benefits and Group Retirement, Julie is accountable for implementing innovative, cost-effective, and sustainable benefit and retirement program solutions for our clients in Ontario and Quebec.With more than fifteen years of group benefits and retirement consulting experience, Julie brings unique perspectives from her past experience working for an insurance carrier and a specialized benefits consultant and administrator. Her extensive industry knowledge, coupled with her proactive problem-solving skills, allows Julie to provide her clients with practical and effective program suggestions that meet their needs.

About Cowan Insurance

A leading Canadian-owned, independent insurance brokerage and consulting firm with over 500 employees in 9 locations across Canada, Cowan Insurance Group Ltd., and its subsidiary Cowan Insurance Ltd. (“Cowan Insurance Group” or “Cowan”), helps clients strategically manage their financial and insurance risk, by focusing on what clients care about.

REGISTER NOW

Posted in
By: | Oct 27, 2022

Dec 5 @ 11:00 am – 12:00 pm

Note: This event page is for the virtual option of our hybrid model. If wanting to attend the workshop in person, click here to go to the in person event page.

Presented by Invest Ottawa partner, Cowan Insurance

Many organizations are looking to expand their diversity, equity and inclusion initiatives. We now have the tightest labour market in recent history, and employee attraction and retention is front and centre. There is a growing need to support employee health – both physical and mental. Together, we will discuss if benefits plans are meeting the needs of those belonging to diverse communities and what changes could be made to make plans more inclusive.

About the speaker

Joining Cowan in 2019 as Principal Consultant, Group Benefits and Group Retirement, Julie is accountable for implementing innovative, cost-effective, and sustainable benefit and retirement program solutions for our clients in Ontario and Quebec.

With more than fifteen years of group benefits and retirement consulting experience, Julie brings unique perspectives from her past experience working for an insurance carrier and a specialized benefits consultant and administrator. Her extensive industry knowledge, coupled with her proactive problem-solving skills, allows Julie to provide her clients with practical and effective program suggestions that meet their needs.

About Cowan Insurance

A leading Canadian-owned, independent insurance brokerage and consulting firm with over 500 employees in 9 locations across Canada, Cowan Insurance Group Ltd., and its subsidiary Cowan Insurance Ltd. (“Cowan Insurance Group” or “Cowan”), helps clients strategically manage their financial and insurance risk, by focusing on what clients care about.

REGISTER NOW

Posted in
By: | Oct 24, 2022

Nov 17 @ 10:00 am – 11:00 am

Presented by Invest Ottawa partner, HUB

Hub logo

About the workshop

As burnout continues to be a growing issue for many employees, a new buzzword is stirring conversations about employee culture worldwide. What is “Quiet Quitting”? Is it a cause for concern or just another TikTok trend?

Join HUB’s Mary-Lou MacDonald, National Practice Lead for Health & Performance and Derrick Wohlfahrt, Employee Benefits and Retirement Manager to discuss the individual and environmental aspects of burnout and how organizations and entrepreneurs can support mental health and wellbeing in the workplace, while prioritizing their own.

About the Speaker: Mary-Lou MacDonald

As a pioneer in the field of workplace health and wellness in Canada, Mary-Lou has spearheaded many ground-breaking initiatives that have paved the way for leaders to understand and adopt safe, healthy, and high performing workplace practices and strategy. Mary-Lou has served as the Director of Workplace Health, Wellness and Safety Research at the Conference Board of Canada and led the workplace wellness portfolio for Canada Post and its 70,000 employees. As HUB International’s National Practice Lead for Health & Performance, she supports HUB’s clients to adopt a healthy workplace agenda.

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