Archives

Posted in
By: | Nov 22, 2023

Google Advertising: The Business Owner’s Starter Guide (Virtual)

About the workshop

If you are like many business owners, you have heard many things about Google advertising. Some of it good, some less than complimentary. This free webinar will remove the mystique and provide the facts you need to determine Google Advertising’s worthiness for your business.

This webinar is designed specifically for business owners and get them beyond the hype and into the facts of how these powerful ads work. We’ll speak in the language of revenue, cost and if the ads are making you money.

We will pull the veil of how the ads are priced and help you establish a realistic budget and then how to identify your return on investment.

What you will Learn:

• Why Google Advertising is so powerful

• How Google Ads are priced

• How to set a realistic budget

• How to track your return on investment

 

About the Presenter

This webinar is presented by David Bird, Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012, and is a recognized digital advertising and promotion expert.

David specializes in managing modest budget, small business Google Ads accounts.

He is certified with Google Ads with specializations in search, display and mobile advertising. He has a Certificate of Achievement in Web Analytics from the University of British Columbia, and has completed coursework in E-Marketing with the Canadian Marketing Association.

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Posted in
By: | Nov 15, 2023

Market Research Techniques and Resources (Virtual)

About the workshop:

Market research helps you to better understand your market. It is one of the most important things you can do to ensure the success of your business idea. This seminar discusses how to conduct market research, outlines the types of market research, and provides tips on how to plan your search and be effective. Included are specific examples to illustrate how to use the many free resources available to you to obtain specific information.

About the speaker:

Marlene Zaikab is a Business Librarian with the Ottawa Public Library.

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Posted in
By: | Nov 9, 2023

Social Impact 101 (Virtual)

About the workshop

What’s your impact? How do you measure it? Why is it important?

In this webinar, you will learn about the benefits of social impact measurement and various frameworks/methods to help you measure it (i.e. B-Corps, SROI, Theory of Change, etc.). You’ll learn how to integrate social impact into your business model and why it’s important. You’ll also look at the strengths and weaknesses of different hybrid models through international and local examples.

Join us at Social Impact 101!

 

About CSED

The Centre for Social Enterprise Development (CSED) offers a continuum of support for social enterprises in the Ottawa area, including access to technical expertise, coaching, learning communities, training, and cross-sector partnerships. CSED works with its clients to develop their social enterprise plan and provide them with the tools, strategies and support to perpetuate positive social change and grow profitably.

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Posted in
By: | Nov 9, 2023

Corporate Taxation and Corporate Structures (In Person)

Note: This event page is for the in person option of our hybrid model. Click here to go to the virtual event page.

 

About this workshop

A corporation is a legal entity and is therefore taxed separately from its owners. To discover whether you could benefit from incorporating your business or if you are curious about your existing structure, join us for our free learning series. This course will be of interest to those owners who are contemplating on incorporating or have an existing incorporated business. During this interactive 2-hour workshop, we will:

  • go over the reasons to incorporate and points to consider
  • compare the personal tax rates and corporate tax rates
  • discuss the relationship of the individual to their corporation – salary vs. dividends, taxable benefits
  • comment on different types of corporate structures and how each structure may be applicable to you which may include holding companies and family trusts as shareholders
  • show how the corporation be used for tax planning purposes using the small business deduction and capital gain exemption

About the presenter

Wilson began his career in public accounting with Logan Katz in 2013 as a co-op student through the University of Ottawa’s Telfer School of Management. His dynamic personality and keen work ethic quickly allowed him to develop strong relationships with our partners and staff, as well as our clients. Wilson became a highly-valued full-time employee in 2015 and obtained his CPA, CA designation in 2018. He has worked diligently at developing his skills and expertise across a wide range of areas including personal and corporate taxation, owner-manager remuneration and tax planning, interim controllership functions, and business advisory. Clients appreciate Wilson’s ability to recognize the value of understanding their unique situation and putting crucial conversations first. It is in his view that exchanges between others should be amicable, strategic, and goal-oriented. In 2023, Wilson achieved a significant milestone by becoming a partner at Logan Katz. As a partner, he continues to be an active ambassador for the firm, volunteering for consultations and workshops at Invest Ottawa, attending various charity and community events, and participating in student recruiting activities. Outside of the office, Wilson enjoys spending time with his family and rock climbing.

About Logan Katz LLP

Logan Katz LLP is an established firm of Chartered Professional Accountants. In business since 1994, we are a team of forty-five enthusiastic and energetic professionals and administrative staff offering proactive, leading-edge expertise in a timely and responsive manner. We are trusted advisors to individuals, businesses, and not-for-profit organizations.

As a full service, boutique firm, we offer uncompromising high standards of client care and personalized service in the areas of personal, corporate, Canadian, U.S. and cross-border taxation, assurance, accounting, financial reporting, and business advisory, with specializations in advanced tax planning, corporate restructuring, commodity taxes, and inbound investment.

We grow with our clients, supporting their needs both nationally and internationally through our affiliation with AGN International. Our span is global, but we like to call Ottawa home. We are active contributors to the well-being of our local community through our fundraising, sponsorship, and volunteering efforts.

REGISTER NOW

Posted in
By: | Nov 9, 2023

Corporate Taxation and Corporate Structures (Virtual)

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

 

About this workshop

A corporation is a legal entity and is therefore taxed separately from its owners. To discover whether you could benefit from incorporating your business or if you are curious about your existing structure, join us for our free learning series. This course will be of interest to those owners who are contemplating on incorporating or have an existing incorporated business. During this interactive 2-hour workshop, we will:

  • go over the reasons to incorporate and points to consider
  • compare the personal tax rates and corporate tax rates
  • discuss the relationship of the individual to their corporation – salary vs. dividends, taxable benefits
  • comment on different types of corporate structures and how each structure may be applicable to you which may include holding companies and family trusts as shareholders
  • show how the corporation be used for tax planning purposes using the small business deduction and capital gain exemption

About the presenter

Wilson began his career in public accounting with Logan Katz in 2013 as a co-op student through the University of Ottawa’s Telfer School of Management. His dynamic personality and keen work ethic quickly allowed him to develop strong relationships with our partners and staff, as well as our clients. Wilson became a highly-valued full-time employee in 2015 and obtained his CPA, CA designation in 2018. He has worked diligently at developing his skills and expertise across a wide range of areas including personal and corporate taxation, owner-manager remuneration and tax planning, interim controllership functions, and business advisory. Clients appreciate Wilson’s ability to recognize the value of understanding their unique situation and putting crucial conversations first. It is in his view that exchanges between others should be amicable, strategic, and goal-oriented. In 2023, Wilson achieved a significant milestone by becoming a partner at Logan Katz. As a partner, he continues to be an active ambassador for the firm, volunteering for consultations and workshops at Invest Ottawa, attending various charity and community events, and participating in student recruiting activities. Outside of the office, Wilson enjoys spending time with his family and rock climbing.

About Logan Katz LLP

Logan Katz LLP is an established firm of Chartered Professional Accountants. In business since 1994, we are a team of forty-five enthusiastic and energetic professionals and administrative staff offering proactive, leading-edge expertise in a timely and responsive manner. We are trusted advisors to individuals, businesses, and not-for-profit organizations.

As a full service, boutique firm, we offer uncompromising high standards of client care and personalized service in the areas of personal, corporate, Canadian, U.S. and cross-border taxation, assurance, accounting, financial reporting, and business advisory, with specializations in advanced tax planning, corporate restructuring, commodity taxes, and inbound investment.

We grow with our clients, supporting their needs both nationally and internationally through our affiliation with AGN International. Our span is global, but we like to call Ottawa home. We are active contributors to the well-being of our local community through our fundraising, sponsorship, and volunteering efforts.

REGISTER NOW

Posted in
By: | Nov 8, 2023

Starting Your Business Information Session (In Person)

Note: This event page is for the in person option of our hybrid model. Click here to go to the virtual event page.

About this workshop:

Have a business idea but don’t know where to start? Attend this information session to learn the basic rules and regulations you will be required to follow and how Invest Ottawa can assist you in starting and growing your business. This beginner level seminar acts as an introduction to entrepreneurship.

We will discuss the basic information needed from the municipality (business licensing), the province (business structures) and the federal government (HST and Business Numbers). We will also be discussing funding programs as well as community resources.

About the speaker: Paula Hopkins

Paula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses.

REGISTER NOW

Posted in
By: | Nov 8, 2023

Starting Your Business Information Session (Virtual)

Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.

About this workshop:

Have a business idea but don’t know where to start? Attend this information session to learn the basic rules and regulations you will be required to follow and how Invest Ottawa can assist you in starting and growing your business. This beginner level seminar acts as an introduction to entrepreneurship.

We will discuss the basic information needed from the municipality (business licensing), the province (business structures) and the federal government (HST and Business Numbers). We will also be discussing funding programs as well as community resources.

About the speaker: Paula Hopkins

Paula Hopkins is a passionate entrepreneurship advocate. She is the Director of the Entrepreneurship Team, and has worked with Invest Ottawa for over 10 years to help people start and grow their businesses.

REGISTER NOW