Mar 3 @ 1:00 pm – 2:15 pm
Google Advertising: The Business Owner’s Starter Guide (Virtual)
About the workshop
You’ve probably heard different things about Google Advertising, some good, some not-so-good. In this free webinar, we will unveil the facts about this often misunderstood form of online promotion, and lay out a framework that will help you decide if it’s right for your business.
Google Advertising can be very powerful, but only if it’s done properly. This webinar is designed specifically for business owners who want to learn more about how Google Ads work, and more importantly, how well it could work for them.
By the end of this webinar, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment.
If you’ve ever been curious about Google Advertising, you won’t want to miss this session!
Who should attend:
- New business owners entering the market and aiming to get the word out quickly
- Entrepreneurs and consultants wanting to brush up on their knowledge
- Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy
What you will learn:
- Why Google Advertising is so powerful
- Keyword match types and your money
- Smart Mode versus Expert Mode
- How to set a realistic budget
About the Presenter
This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing, an Ottawa-based firm that specializes in helping businesses get found on Google.
David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.
David offers a full series of seminars relating to Google solutions that get your business found online, including:
- Google Ads
- Google Business Profile & SEO (search engine optimization)
- Google Analytics 4 (GA4)
REGISTER HERE
Shoebox enables hearing care around the world. It creates, sells, and supports products that help clinicians identify hearing loss. The maker of Shoebox, Clearwater Clinical, hit a huge milestone in 2018 when they entered a strategic partnership with international hearing device company 
Transforming our data-driven world takes talent, and MindBridge is where it’s happening. This is where you’ll take artificial intelligence to enable and inspire humans to do more and be better. Our people, our customers, and our investors agree: No one else is accomplishing what we’re doing with data-driven AI right now. 
Tehama is enabling the digital workplace of the future. 150 companies are using Tehama. 600,000+ hours of IT services delivered. Zero breaches. The company’s head office is in the heart of the highly desirable Westboro neighborhood of Ottawa where you have your pick of the best of Ottawa’s cafes, restaurants and shops. Prefer to work from home? Tehama offers remote working options and flexible core hours. Join a team of the best and brightest and enjoy competitive salaries, benefits and a commitment to YOUR long-term success. 
Spartan Bioscience aspires to unleash the power of DNA testing for everyone. Like the Spartan warriors of Ancient Greece, our smart, hard-working, and honorable team members get things done. Learn