Success Stories of the DMS Future Proof Program

Now more than ever, small businesses need to embrace technology to be able to react, adapt and keep pace with the changing environment.

The Digital Main Street Future Proof program was introduced at the onset of the COVID-19 pandemic to help arm main street businesses with the tools they need to go forward and thrive in the digital economy.

Below you’ll discover business owners who faced different challenges – but were supported in their digital transformation by talented Transformation Teams through the Digital Main Street Future Proof program.

Backcountry Wok

Backcountry Wok

Melanie Ang, Founder

Backcountry Wok is on a mission to inspire sustainable, nutritious and inclusive adventures with convenient on-the-go meals.

Beck and Adele

Beck + Adele

Jeff Jenkins, Founder

Beck + Adele is “changing the look of sound” with retrofitted antique radios and solid wood speakers.


Calita Intimates

Rebecca Mazzara, Founder

Ottawa-based Calita Intimates offers comfortable garments in natural, breathable fabrics designed and made in Canada.


Carlington Booch

Jon Ruby, Co-Founder

Carlington Booch is a social enterprise that brews small-batch kombucha, a popular fermented tea drink, to help fight addiction in Ottawa.

Crowded Table Farm

Cynthia Franklin & Sarah Kerr, Co-Founders

Crowded Table Farm is a small-scale farming operation in Kinburn, Ontario aiming to provide fresh, healthy vegetables and eggs to the local community.

Roxanne Deevey

Deevey Strategic Communications

Roxanne Deevey, Founder

Through Deevey Communications, its founder Roxanne, advises clients across the public, private and non-profit sectors on how to improve their marketing and digital media.



Nichol Turner & Mireille Faucon, Co-Founders

Eventfluent is a virtual event planning firm delivering digital support and organizational services for online conferences and engagements across Canada.

jogo juice

Faye Beverage | Jogo Juice

Marie Pierre Faye, Founder

Faye Beverage offers healthy and delicious vegan drinks containing only the finest and freshest natural fruits and superfoods.

Good Choice

Good Choice

Noelle Le Conte-Good, Founder

Good Choice Initiative is an online business hub that encourages people in the Ottawa-Gatineau area to live sustainably.

good habets

Good Habets

Chris Habets, Founder

Good Habets provides Eastern Ontario with unique and innovative engineering services with the goal of lowering utility bills across the region.


Heart’s Content Consignment

Jill Wright, Founder

Heart’s Content Consignment shop in Rockland, Ontario, gives second-hand clothing a new life.

Light your leadership

Light Your Leadership Inc.

Lisa Anna Palmer, Founder

Light Your Leadership Inc. is a top leadership consulting firm in Ottawa on a mission to help managers and executives connect with their inner leader to engage and inspire their employees.

MLD Labs

MLD Micro Labs

Lisa Desroches, Founder

MLD Micro Labs is a health and safety-focused, portable lab service provider that offers rapid on-site COVID-19 testing and infection control plans.

Mojo Creations

Mojo Creations

Jane Rogers, Founder

Mojo Creations offers a wide variety of handmade bracelets built with powerful gemstones that are believed to bring good energy and healing to the wearer.

MUST Boutique

Jessica Oliver, Franchisee

MUST Boutique sells Ottawa’s top fine Italian clothing and accessories in a personal and intimate storefront.


My ByWard Office

Eric McRae, Founder

My ByWard Office (MBO) is one of Ottawa’s premier co-working spaces.



Celine Hajjar, Founder

NAFSI is a slow fashion brand providing luxury, comfort, and self-expression through sustainably sourced and ethically made garments.



Christian Azzi, Founder

Notaring is an innovative online notary service that is transforming how the legal industry serves its clients.


Odyssey Showcase

Deborah Davis, Founder

For over two decades, Ottawa’s Odyssey Showcase has contributed to the study of Canadian history, music, art, and performance through engaging and educational programming.


Oneness Career Coaching

Josephine Mensah, Founder

With dynamic career counselling and business advisory services, Oneness Career Coaching (OCC) is a leading name for Ottawa job seekers looking to make a big career change.

online food bank

Online Food Bank

Omer Livvarcin, Founder

Through Online Food Bank – the first of its kind in Canada – vulnerable members of our community will be able to access local foodbanks safely, efficiently, and from the comfort of their homes.

Ottawa Samosa

Ottawa Samosa

Owais Khan, Founder

Ottawa Samosa is an online family business selling high-quality, Halal samosas.



Andrew Scott, Founder

OwnerShift is a virtual consulting firm teaching restaurant owners around the world how to scale up their businesses and effectively manage multiple locations.

Productive to Max

Productive to the Max

Ann Max, Founder

Ann initially founded her firm Productivity to the Max to organize professional office spaces but has since seen her practice evolve to exclusively help women entrepreneurs gain the strategies and tactics they need for business success.


Quinn’s Ale House

Art Hodgins, Founder

Quinn’s Ale House is a popular Ottawa bar that puts a unique twist on pub favourites with its own line of authentic ales.

relation bliss

Relationship Bliss

Marie-Claire Thauvette, Founder

Relationship expert Marie-Claire Thauvette (M-C) founded her personal consulting business, Relationship Bliss, to teach individuals and couples how to improve their intimacy, communication and connection.



Martha Tobin, Founder

We all have clutter in our lives, when it becomes too much, Room2Breathe is available to help clients take control and reorganize their belongings and lives.



Kory Keogan, Founder

Teslica provides consumers with health, happiness and freedom through its modern electric bicycles.

True Bijoux

True Bijoux

Lindsay & Stephanie Appotive, Co-Founders

True Bijoux offers a wide range of jewelry and personalized services and is the sister store to Ottawa’s long-loved Howard’s Fine Jewellers.



Tevin Haye, Founder

Unavailshop is one of Ottawa’s leaders in sustainable fashion. Founder Tevin Haye launched the business with a mission to cut down waste produced by the fashion industry by recycling and selling pre-owned merchandise.

urban botanist

Urban Botanist

Emma Terrell, Founder

The Urban Botanist helps residents of Ottawa’s urban areas meaningfully connect with nature and gardening through events and workshops.

Vivic Research

Vivic Research

Robin Shaban & Inez Hillel, Co-Founders

Vivic Research is an economic consulting firm serving advocates, think tanks, governments, and other agents engaged in public policy development.

Wild Idea

wild idea co.

Ryan Gencarelli, Co-Founder

wild idea co. is a brand consultancy and creative studio for purpose-driven businesses in the nation’s capital.

Ready to future proof your business, for free - act now.
Not sure you’re eligible? Don’t count yourself out. Send us your questions to [email protected]

Program Information & Partners

Digital Main Street is cost-free. It is made possible by the generous support of the Government of Canada and FedDev Ontario through the Regional Relief and Recovery Fund. It was introduced to help Ontario’s bricks and mortar businesses and the economy get through this challenging time.
Invest Ottawa, together with Launch Lab will be supporting business owners from Ottawa to Cornwall, Renfrew, Brockville, Gananoque, Kingston, Napanee, Belleville, Northumberland, Peterborough, and everywhere in between.
Not sure you’re eligible for Digital Main Street programs and services? Remember, don’t count yourself out – get in touch. Send your questions to [email protected].


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Canada Federal Government Logo and statement: This project is funded in part by the Government of Canada through the Federal Economic Development Agency for Southern Ontario

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ShopHere Program post of computer screen and shopping cart
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Introducing ShopHERE

We build your ecommerce website AND cover the cost

You want to sell your products or services online, but you need the ecommerce site to do it. ShopHERE is meant for you. If you apply and qualify, you’ll receive

  • Discovery session to determine which ecommerce platform is right for your business
  • A custom ecommerce website built by an expert
  • Hands-on help to launch your ecommerce website
  • Access to free tools that support the launch
  • Training in digital marketing, shipping, and inventory management to support online sales
  • Account setup for Google My Business or Facebook and Google Ads
  • Digital ad credits for Google and Facebook

This program is powered by Google and includes critical support from Facebook, Mastercard, Microsoft, Square, and Shopify.

Grant Application

Get funding to help your business go digital

Thank you for your interest in the Digital Transformation Grant program. Applications are now closed.

The Digital Transformation Grant is $2,500 awarded to small, independent bricks and mortar business owners. The funding is meant to support training, advisory services, and digital technology adoption and implementation.


Program eligibility

Is Future Proof for you?

Small, independent businesses are eligible based on the list below:

  • Incorporated, registered, a home-based business, or located on a main street or in an industrial area, this includes independently owned franchises (non-profits, and technology companies are not eligible)
  • Employ 1-499 employees
  • Locally owned and operates in Eastern Ontario
  • In business for 1 year or more
Is ShopHERE for you?

Small, independent businesses are eligible based on the below list:

  • Incorporated (or registered), an artist, a home-based business or located on a main street or in an industrial area
  • Employs fewer than 10 full-time employees or, you own a café, restaurant or bar that employs fewer than 25 people
  • Owned and operates in Eastern Ontario, this includes franchises