About the workshop:

Have you found the perfect logo or brand name – something clever, memorable, and reflective of your product or service? Before you invest time and resources into building your brand around it, it’s critical to understand how trademarks can safeguard your identity and give you a competitive edge.

In this informative session designed specifically for entrepreneurs and small business owners, we’ll break down the essentials of trademarks – what they are, why they matter, and how they can support your business growth. You’ll learn how registering a trademark can:

• Protect your logo, brand name, or slogan from being used by competitors
• Enhance the credibility and value of your business
• Help you expand confidently into new markets
• Prevent costly legal disputes down the line

Whether you’re launching a new venture or looking to strengthen an existing brand, this webinar will equip you with the knowledge you need to make smart, strategic decisions about your intellectual property.

About the speaker:

Elizabeth Collinson has worked with the Canadian Intellectual Property Office (CIPO) for more than 20 years.

While working with CIPO, Elizabeth has held various positions including a Trademarks Examiner, a Business Development Officer, a Project Manager and now as an IP Advisor.

Elizabeth has successfully passed the Trademark Agent examination and is listed as an inactive Trademark Agent on the Canadian Patent Agent and Trademark Agent (CPATA) register.

About CIPO:

The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.