Dec 9 @ 10:00 am – 11:15 am
Google Advertising: The Business Owner’s Starter Guide (Virtual)
About the workshop
You’ve probably heard of Google Advertising and may have even received various feedback from other business owners. The fact is, Google Advertising can be very powerful when done properly.
So now is the time to stop listening to others and to forge your own opinion by participating in our upcoming workshop!
In this free seminar designed specifically for business owners, we will unveil the facts about this often-misunderstood online promotion tool and lay out a framework to help you decide if it’s right for your business and how it may benefit your marketing strategy.
By the end of the session, you will have a solid understanding of how Google Ads are priced, how to set a realistic budget, and how to identify your return on investment and analyze the data.
If you’ve ever been curious about Google Advertising and its potential for your business, you don’t want to miss this session!
Who should attend:
- New business owners entering the market and aiming to get the word out quickly
- Entrepreneurs and consultants wanting to brush up on their knowledge
- Marketing coordinators and business owners looking to explore new promotional tools and expand their digital strategy
What you will learn:
- Why Google Advertising is so powerful
- Identifying the right key words based on your budget
- How to set the ‘right’ budget, both realistic and efficient
About the Presenter
This workshop is presented by David Bird, a recognized digital advertising and promotion expert and the Founder and Principal of Bird’s Eye Marketing, an Ottawa-based firm that specializes in helping businesses get found on Google.
David has been managing Google Ads (formerly AdWords) accounts since 2012, helping as many businesses as possible along the way. He specifically enjoys working with small businesses and has made ad spending optimization his specialty in order to make Google Ads accessible while still ensuring quality results no matter the size of the business or its advertising budget.
David offers a full series of seminars relating to Google solutions that get your business found online, including:
- Google Ads
- Google Business Profile & SEO (search engine optimization)
- Google Analytics 4 (GA4)
REGISTER HERE
Shoebox enables hearing care around the world. It creates, sells, and supports products that help clinicians identify hearing loss. The maker of Shoebox, Clearwater Clinical, hit a huge milestone in 2018 when they entered a strategic partnership with international hearing device company 
Transforming our data-driven world takes talent, and MindBridge is where it’s happening. This is where you’ll take artificial intelligence to enable and inspire humans to do more and be better. Our people, our customers, and our investors agree: No one else is accomplishing what we’re doing with data-driven AI right now. 
Tehama is enabling the digital workplace of the future. 150 companies are using Tehama. 600,000+ hours of IT services delivered. Zero breaches. The company’s head office is in the heart of the highly desirable Westboro neighborhood of Ottawa where you have your pick of the best of Ottawa’s cafes, restaurants and shops. Prefer to work from home? Tehama offers remote working options and flexible core hours. Join a team of the best and brightest and enjoy competitive salaries, benefits and a commitment to YOUR long-term success. 
Spartan Bioscience aspires to unleash the power of DNA testing for everyone. Like the Spartan warriors of Ancient Greece, our smart, hard-working, and honorable team members get things done. Learn