Aug 23 @ 11:00 am – 12:00 pm
About the workshop
If you are like many business owners, you have heard many things about Google advertising. Some of it good, some less than complimentary. This free webinar will remove the mystique and provide the facts you need to determine Google Advertising’s worthiness for your business.
This webinar is designed specifically for business owners and get them beyond the hype and into the facts of how these powerful ads work. We’ll speak in the language of revenue, cost and if the ads are making you money.
We will pull the veil of how the ads are priced and help you establish a realistic budget and then how to identify your return on investment.
What you will Learn:
• How your ad is priced and setting your budget
• How to track your return on investment
• Working with an agency or do it yourself
• Why is Google Advertising so powerful
About the Presenter
This webinar is presented by David Bird, who specializes in managing modest budget small business Google Ads accounts.
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting businesses found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.