Mar 14 @ 1:00 pm – 2:00 pm
Google Advertising: The Free & The Paid (Virtual)
Note: This event page is for the virtual option of our hybrid model. Click here to go to the in-person event page.
About the workshop
Get Google’s free and paid advertising working for you!
Google Business Profile is a free product that can show your business on the map near the top of Google listings, or on the right side of a search page. Learn what it takes to get yourself there!
Google Ads, a paid product that help put your listing at the top of Google’s listings. Get introduced to how it works and if it’s right for your business.
Both products get tons of clicks and drive lots of people to your website!
In this seminar learn how to:
• Get your business on the (Google) Map
• Increase the frequency you show up on the Google Map
• Advertise with Google Ads- without breaking your bank account
• Set up your advertising account for success: win the race to the top
About the Presenter:
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.