Jan 8 @ 1:00 pm – 2:00pm
How to Fix Google Advertising’s Most Expensive Mistakes (Virtual)
About the workshop
Google Ads can be very profitable if you avoid making some common and expensive mistakes.
In this beginner level seminar, we’ll run down ten common costly Google Ads mistakes many “do it yourselfers” make and how to fix them; including:
- Getting all that data working for you (understanding key terms)
- Keyword research
- Relationships; Campaigns, Ad Groups, and settings
- Set up for success
- The rest will surprise you
You won’t want to miss this if you are thinking about or managing your own Google Ads account. We’ll get your account converting in no time.
This seminar is specifically for businesses that want to manage their own Google Ads account. You’ll learn how to avoid and fix the most common and expensive mistakes.
About the Presenter:
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.