Sep 9 @ 1:00 pm – 2:30 pm
Progress with IP – Building an IP Strategy (Virtual)
About the workshop:
If you’re launching a new business or developing a fresh idea, your intellectual property (IP) could be one of your most valuable assets, yet it’s often one of the most overlooked. In today’s fast-moving, innovation-driven world, having a clear IP strategy from the start isn’t just smart – it’s essential.
This webinar is designed for entrepreneurs, startups, and early-stage business owners who want to understand how to protect and leverage their ideas. We’ll walk you through why it’s important to think about IP early, how it ties directly to your business goals, and the steps you can take to build an IP strategy that supports your long-term success.
You’ll learn:
- Why IP matters for new businesses and business ideas
- How IP strategy fits into your overall business planning
- What kinds of IP you may need to protect (patents, trademarks, copyrights, trade secrets)
- How to start building a strategy that aligns with your vision and resources
Whether you’re developing a new product, brand, service, or technology, this session will give you the foundational knowledge and practical tools to begin protecting your ideas and setting your business up for growth.
Don’t wait until someone else claims your idea – join us and learn how to take control of your IP from day one.
About the speaker:
Elizabeth Collinson has worked with the Canadian Intellectual Property Office (CIPO) for more than 20 years.
While working with CIPO, Elizabeth has held various positions including a Trademarks Examiner, a Business Development Officer, a Project Manager and now as an IP Advisor.
Elizabeth has successfully passed the Trademark Agent examination and is listed as an inactive Trademark Agent on the Canadian Patent Agent and Trademark Agent (CPATA) register.
About CIPO:
The Canadian Intellectual Property Office (CIPO) is a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.
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