Feb 8 @ 1:00 pm – 2:00 pm
Uncovering Your Website Secrets with Google Analytics 4 (GA4) (Virtual)
About the workshop
If your website could tell you a story about what makes your business successful online, would you listen?
Well it can, and this powerful story is narrated through Google Analytics 4 (GA4). Unlocking it is as simple as knowing how to ask the right questions.
In this beginner-level seminar, you will learn how to unlock the story of your website. Find out why the most popular pages and traffic sources aren’t necessarily the most valuable ones and discover the secrets to online success as told by your own website.
Bring your questions and be ready to have some fun!
By the time you’re done, you will be able to make strategic decisions for your business that will make your story even better.
This seminar will teach you:
· Which reports help you the most.
· How to evaluate where your visitors are coming from; and
· How to evaluate your website’s contribution to your business goals.
About the Presenter
David Bird is the Founder and Principal of Bird’s Eye Marketing, an Ottawa firm that specializes in getting NPOs and other organizations found on Google. He has been managing Google Ads (formerly AdWords) accounts since 2012 and is a recognized digital advertising and promotion expert.
David is certified with Google Ads with specializations in search, display and mobile advertising. He also has a Certificate of Achievement in Web Analytics from the University of British Columbia and has completed coursework in E-Marketing with the Canadian Marketing Association.