Helping you start, expand or purchase an early-stage, non-tech business

Junique Gooden, Enfematic Founder

Tell us about your business.

Enfematic is an Ottawa-based skincare brand dedicated to providing clean and effective skincare. Made with 100% natural and organic ingredients, our products will keep your mind calm, skin soft, and the body well!

Enfematic is sulphate, paraben, and phthalate-free. All of our raw materials are free from pesticides and genetically modified organisms (GMOs), and are fair-trade, and cruelty-free.

In addition, our premium natural fragrance oils are vegan, phthalates and parabens-free, and our essential oils are 100% pure and free from pesticides.

What did you learn from your Starter Company Plus program experience?

Starter Company Plus taught me about the importance of a goal setting and visualizing where I could possibly see myself and my business in the future.

Fleshing out a rough idea into something a bit more comprehensive gave me confidence in where I felt where my business was going and helped me to outline the next steps I needed to take to help grow my business.

Setting my future goals in a few different areas gave me a way to know if I’m on the right track and the ability to steer myself back on the right path if I’m straying off course. Starter Company Plus also taught me the importance of a cash flow!

Even if understanding cash flow can be a bit tedious, it is most certainly worthwhile to know what is flowing in and out of my business and how to potentially shift things around to help my business flourish.

What advice would you have for other entrepreneurs?

Remember that the fruition and your vision of success for your business will take time. In the age of social media, where you’re constantly able to see what might be going on in the lives of others, it’s easy to sometimes compare your business journey with others. But your journey is your journey alone.

Everything you do and set out to do is your own accomplishments and hard work – it cannot be replicated or compared to.

Also, celebrate when you accomplish goals and give yourself some grace if you haven’t hit your goals when you expected to. It’s important to find that balance during the peaks and the valleys that keep you on track.

What’s next for your business?

What’s next for my business is accomplishing the goal I’ve set up for myself to get my products in physical and/or virtual retail locations to help grow my business! Who knows, maybe Enfematic is coming to a store near you!

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Frequently Asked Questions

Why did Invest Ottawa choose to support
BIPOC as Starter Company Plus’ 2020 priority?

At Invest Ottawa, we know that diversity, inclusion and belonging are critical success factors for globally competitive organizations and are required to drive sustainable wealth creation and prosperity across our region. As an organization that doesn’t simply accept differences, but celebrates and supports it, we prioritize the creation of an inclusive culture and infuse diversity into our programs, operations and governance. As has been widely identified, racialized people face significant barriers in accessing resources necessary for starting and growing successful businesses. In a 2017 survey on ownership demographics of small and medium-sized enterprises (SME) in Canada, data shows that only 13.6% of businesses are majority-owned by BIPOC. Of this 13.6%, only 3% of businesses are majority owned by BIPOC women. We at Invest Ottawa have recognized this gap, and as such are delivering Starter Company Plus 2020 to specifically help address the needs of racialized people and help close the equity gap in our local entrepreneurial landscape

What is 2SLGBTQ+?

2SLGBTQ+ is an acronym used to refer to people, as a group, who identify as Two Spirit, Lesbian, Gay, Bisexual, Pansexual, Trans, Gender Independent, Queer and Questioning. The plus sign acknowledges the many sexual and gender minority people who don't see themselves in the umbrella acronym and prefer other identity terms such as pansexual, gender-free, or intersex.

Why “womxn”?

The word "womxn" is an alternative term to the English language word "women." We use this term to explicitly include those who identify as women, transgender women, women of colour and non-binary individuals. This choice supports our concerted effort to create a culture of belonging.

This program is made possible through funding from the Government of Ontario.

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