Helping you start, expand or purchase an early-stage, non-tech business

Ruth Aliu, Techity Consulting Founder

Tell us about your business.

Techity Consulting provides overwhelmed small business owners with the virtual tech assistance they need to run their business.

We started off by providing the services locally to the greater Ottawa area. The next step in our business growth is to offer virtual tech assistance services to clients across the country, from east to west.

What did you learn from your Starter Company Plus program experience?

During my time with Starter Company Plus, I learned how to start my business the right way, by putting structure in place, being intentional with keeping finances in order, and learning how pitch my business for the first time.

All of this helped me set up my business right and prepare for success. 

What advice would you have for other entrepreneurs?

My advice to new entrepreneurs is that it is so easy to talk yourself into giving up when you look at other people doing something similar to you. But dont let that deter you. You’ve got this!

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Frequently Asked Questions

Why did Invest Ottawa choose to support
BIPOC as Starter Company Plus’ 2020 priority?

At Invest Ottawa, we know that diversity, inclusion and belonging are critical success factors for globally competitive organizations and are required to drive sustainable wealth creation and prosperity across our region. As an organization that doesn’t simply accept differences, but celebrates and supports it, we prioritize the creation of an inclusive culture and infuse diversity into our programs, operations and governance. As has been widely identified, racialized people face significant barriers in accessing resources necessary for starting and growing successful businesses. In a 2017 survey on ownership demographics of small and medium-sized enterprises (SME) in Canada, data shows that only 13.6% of businesses are majority-owned by BIPOC. Of this 13.6%, only 3% of businesses are majority owned by BIPOC women. We at Invest Ottawa have recognized this gap, and as such are delivering Starter Company Plus 2020 to specifically help address the needs of racialized people and help close the equity gap in our local entrepreneurial landscape

What is 2SLGBTQ+?

2SLGBTQ+ is an acronym used to refer to people, as a group, who identify as Two Spirit, Lesbian, Gay, Bisexual, Pansexual, Trans, Gender Independent, Queer and Questioning. The plus sign acknowledges the many sexual and gender minority people who don't see themselves in the umbrella acronym and prefer other identity terms such as pansexual, gender-free, or intersex.

Why “womxn”?

The word "womxn" is an alternative term to the English language word "women." We use this term to explicitly include those who identify as women, transgender women, women of colour and non-binary individuals. This choice supports our concerted effort to create a culture of belonging.

This program is made possible through funding from the Government of Ontario.

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